Fiscal Year 2015: Bauer Media Group Increases Sales

Fiscal Year 2015: Bauer Media Group Increases Sales

Bauer Media Group posted the second-highest turnover in its company history in fiscal year 2015 with sales of EUR 2.316 billion.

B&T Magazine
Posted by B&T Magazine

The Group’s classic magazine business made the greatest contribution to turnover. Europe’s largest magazine publisher generated total global sales of EUR 1.689 billion in its Print business during 2015. Magazine sales accounted for EUR 1.292 billion of this total. Due to acquisitions in Scandinavia and the UK, the Group’s Radio business achieved the strongest growth: Bauer Media Group posted sales of EUR 320 million and year-on-year growth of 38.5 percent in this division. With turnover of EUR 122 million, the Digital division maintained its upward trajectory and achieved year-on-year growth of 16.2 percent.

Publisher Yvonne Bauer states: “Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success. In addition, we will continue to expand the pillars Radio and Digital and make further strategic investments in all our business fields.”

Bauer Media Group strengthened its position in Germany as the publishing company with the highest circulation and reach figures: for the first time in history, Bauer Media Group has 27 titles in the list of 100 top-selling magazines.

Sales outside Germany accounted for 65.6 percent of total turnover – a slight increase on the previous year (2014: 64.9 percent). Bauer Media Group is active in 20 countries and sells 1.3 billion magazines around the world. There was also an increase in headcount: 11,500 people now work for Bauer Media Group – up 6.5 percent on the previous year.

Economic development of Bauer Media Group at a glance:

 

2013

2014

2015

Turnover in EUR million

2,322

2,263

2,316

 

 

 

 

By division

 

 

 

Magazine sales

1,369

1,295

1,292

Advertising

482

437

397

Radio

203

231

320

Digital

81

105

122

Other

187

195

185

 

 

 

 

External sales in %

 

 

 

Germany

35.5

35.1

34.4

Abroad

64.5

64.9

65.6