Finalists Announced For The 2017 Siren Awards!

Finalists Announced For The 2017 Siren Awards!
SHARE
THIS



The best radio ad of 2017 will be contested between 10 of Australia’s leading agencies and production studios from Sydney, Melbourne and Perth as part of the national Siren Awards, which will be announced next month.

Last year’s Gold Siren was won by Melbourne agency Clemenger BBDO for the Maltesers ad titled “Texas Chainsaw Massacre”, created by Elle Bullen and James Orr.

The Melbourne agency dominated the round wins this year and is credited with 11 of the 30 finalist nominations.

Creative radio ads promoting charities, road safety, beer, dog food, fast food, banks, and public transport are amongst the high-quality entrants up for the Gold Siren Award this year.

The Gold Siren winner will receive a trip to the Cannes Radio Lions in June, accompanied by the client of their winning campaign. In addition, Silver Sirens will be awarded to the winners of the three Siren categories of Single, Campaign and Craft.

The winners are decided by the Siren Creative Council – a panel of creative directors from leading ad agencies. Finalists are selected from five rounds and a final call of Siren voting throughout 2016-17. There is also a $5,000 cash prize for a client-voted award.

Stand-up comedian and Fox FM Melbourne breakfast presenter Dave Thornton will host this year’s Siren Awards in Melbourne on Thursday 11 May.

Dave Thornton

Commercial Radio Australia CEO Joan Warner said: “As an industry, we want to recognise and promote excellent radio advertising. The Siren Awards provide agencies, clients and creatives with a chance to put forward their best ads and an opportunity to compete on the world stage at the Cannes Radio Lions Festival.”

Here are the finalists for this year’s Siren Awards:

Single

  • Clemenger BBDO, Melbourne, Adam Barnes and James O’Sullivan, Transport Accident Commission (Victoria), ‘Surgeon’
  • Clemenger BBDO, Melbourne, Adam Barnes and James O’Sullivan, Transport Accident Commission (Victoria), ‘Pilot’
  • Clemenger BBDO, Melbourne, Elle Bullen and James Orr, Myer, ‘Give Registry – Towels’
  • Clemenger BBDO, Melbourne, Evan Roberts and Stephen de Wolf, Transport Accident Commission (Victoria), ‘Every Speed has a Consequence’
  • Clemenger BBDO, Melbourne, Joe Sibley and Giles Watson, Mercury Cider, ‘Handshake’
  • Clemenger BBDO, Melbourne, Joe Sibley and Giles Watson, Mercury Cider, ‘Sneeze’
  • Clemenger BBDO, Melbourne, Richard Shaw and Russel Fox, PEDIGREE DentaFlex, ‘Slipper Breath’
  • Clemenger BBDO, Melbourne, Richard Shaw and Russel Fox, PEDIGREE DentaFlex, ‘Tennis Ball Breath’
  • Clemenger BBDO, Melbourne, Richard Shaw and Russel Fox, Victoria Bitter, ‘Ticking Clock’
  • M&C Saatchi, Sydney, Nick McHugh and Andrea Sarcullo, St. Vincent de Paul Society, ‘Bedroom’

Campaign

  • 303MullenLowe, Perth, Joe Hawkins and Tommy Medalia, Road Safety Commission, ‘Time With Mum’
  • BMF, Sydney, Cam Blackley, Alex Derwin, Hans Christian Berents and Gooch Richards, ALDI Australia, ‘Meet the Tinkletons’
  • Clemenger BBDO, Melbourne, Elle Bullen and James Orr, Myer, Give Registry – ‘Towels/Plate/Cup’
  • Clemenger BBDO, Melbourne, Richard Shaw and Russel Fox, PEDIGREE DentaFlex, ‘Dog Breath Campaign’
  • Flagstaff Studios, Melbourne, Ellen Fromm and Isabella Caruso, Lost Dogs Home, ‘Activities/Peak Season/Perfect Dog’
  • Flagstaff Studios, Melbourne, Katie Britton and Jake Barrow, Lost Dogs Home, ‘Nachos/Break In/Stayyyy’
  • George Patterson Y&R, Melbourne, James Wills and Shane Dawson, Public Transport Victoria, ‘Footy Horns’
  • Walter Thompson, Perth, Tim Newton and Wilora Keeley, RAC Security, ‘Alarms’
  • Ogilvy, Sydney, Tristan Viney and Carl Robertson, KFC, ‘Nigerian Prince/The Movies/Yoga’
  • Ogilvy, Sydney, Tristan Viney and Carl Robertson, KFC, ‘Sounds Like Bacon’

Craft

  • Eardrum, Sydney, Paul Le Couteur (Flagstaff Studios), PEDIGREE DentaFlex, ‘Gristle Breath’
  • Eardrum, Sydney, Paul Le Couteur (Flagstaff Studios), PEDIGREE DentaFlex, ‘Slipper Breath’
  • Eardrum, Sydney, Paul Le Couteur (Flagstaff Studios), PEDIGREE DentaFlex, ‘Tennis Ball Breath’
  • Flagstaff Studios, Melbourne, Paul Le Couteur, ANZ, ‘Explanation’
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Lost Dogs Home, ‘Nachos’
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Mercury Cider, ‘Sneeze’
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Public Transport Victoria, ‘Hawthorn Horns’
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission (Victoria), ‘Every Speed has a Consequence’
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Victoria Bitter, ‘Ticking Clock’
  • Soundbyte, Perth, Brad Habib, Road Safety Commission, ‘Window’

 

Please login with linkedin to comment

Latest News

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Carat Snares Media For Event Hospitality And Entertainment
  • Media

Carat Snares Media For Event Hospitality And Entertainment

Carat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment, the group behind popular hotel, entertainment and leisure experiences including QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.

Top Tips To Build Millennial Brand Advocates
  • Opinion

Top Tips To Build Millennial Brand Advocates

In this guest post, Zach Hotchkiss (pictured below), country manager at CX management agency Medallia, offers his tips to snare, keep and then turn Gen Ys into your brand’s advocates…  It seems not a day goes by without an article about the brands and industries Millennials are killing off. From retail to transport to banks, the sectors that these […]

Opinion

by B&T Magazine

B&T Magazine
Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine