Final Radio Ratings For The Year! How Did Everyone Do?

Final Radio Ratings For The Year! How Did Everyone Do?
SHARE
THIS



It’s the last instalment of GfK’s radio ratings for the metro stations before we sail into 2016, so here we’ve done a wrap up of how everyone did in survey eight.

Melbourne

How the networks (both AM and FM) did overall

Two AM stations topped the final survey for the year. Macquarie Radio’s 3AW came in first with an overall share of 13.4 per cent (although this was down 1.1 per cent from the survey prior). ABC774 was in second place with a share of 10.3 per cent. Southern Cross Austereo’s FOXFMHit1018 was in third position overall (and first for the FM stations) with a share of 9.7 per cent, up 9.4 per cent from survey seven.

GfK data on audience share via demographic

GfK data on audience share via demographic

Breakfast:

First: Macquarie Radio’s 3AW with Ross & John took out an easy win again, with a 19.8 per cent share. This was down 0.5 per cent from the survey before.

Second: ABC774 was in second place with a share of 13.7 per cent. This was up 0.9 per cent from the survey prior.

Third: Fifi & Dave for FOXFM HIT1019 (Southern Cross Austereo) joined the top three in brekkie with an increase of 1.3 per cent from the last survey. This survey the radio duo had a share of 9.2 per cent, up from 7.9 per cent.

Drive:

First: Hamish & Andy for FOXFM HIT1019 took out first place again with a share of 12.8 per cent. It’s a 0.2 per cent climb from the survey prior.

Second: Macquarie Radio’s 3AW drive show with Tom Elliot had a share of 9.5 per cent to come second, however this was a drop from 0.9 per cent.

Third: KIIS101.1FM (Australian Radio Network) jumped 1.6 per cent to grab the bronze. This survey’s share was 9.3 per cent. Last survey’s share was 7.7 per cent.

 

Sydney

How the networks (both AM and FM) did overall

Macquarie Radio’s 2GB finished first overall for the year, with a total share of 12.8 per cent. ABC702 was in second place with a share of 10.3 per cent. ARN’s KIIS1065 took third (and first for the FM stations) with a share of 8.9 per cent.

Below is the GfK data for the final survey of the year by demographic.

Screen Shot 2015-12-15 at 10.53.10 AM

GfK data on audience share via demographic

Breakfast:

First: Macquarie Radio’s 2GB with Alan Jones. This survey 15.2 per cent, up 1.4 from the survey before.

Second: ABC702 with a 11.7 per cent share. Down 0.3 per cent from the survey before which was 12.0 per cent.

Third: KIIS1065 with Kyle & Jackie O (Australian Radio Network). This survey saw an increase of 1.2 per cent for the duo. This survey’s share was 10.1 per cent. Last survey’s share was 8.9 per cent.

Drive:

First: ABC702 with a 10.9 per cent share, a drop of 1.3 per cent from survey seven.

Second: NOVA Entertainment’s NOVA969 with Kate, Tim & Marty. This survey the trio had a share of 9.5 per cent. This was a drop of 1.1 per cent from the survey before.

Third: KIIS1065 with Hughesy & Kate (ARN). It was an increase of 0.2 per cent that helped the duo maintain third place. This survey they had a 9.3 per cent share.

 

Brisbane

How the networks (both AM and FM) did overall

ARN’s 97.3FM station took out first place overall with a share of 13.5 per cent. In second place was NOVA Entertainment’s NOVA106.9 with a share of 12.7 per cent. And in a close third was ABC612 with a share of 12.6 per cent.

Screen Shot 2015-12-15 at 11.03.21 AM

GfK data on audience share via demographic

Breakfast:

First: ABC612 easily won the brekkie radio segment with a final survey share percentage of 17.2 per cent.

Second:  ARN’s 97.3FM with Robin, Terry & Bob had a share of 13.6 per cent, up 0.5 per cent.

Third: NOVA106.9 with Ash, Kip & Luttsy with a share of 11.9 per cent, up 1.2 per cent.

Drive:

First: NOVA106.9 with Kate, Tim & Marty. In the Brisbane market the trio had a rise of 1.2 per cent, to 14.5 per cent.

Second: ARN’s 97.3FM with Hughesy & Kate with 13.0 per cent, down 0.5 per cent from survey seven.

Third: SCA’s HIT105.3 with Hamish & Andy dropped 1.5 per cent, however still took out third with a share of 12.5 per cent.

 

Adelaide

How the networks (both AM and FM) did overall

ARN’s MIX102.3 came in first place in the last survey of the year among all the networks, with a total audience share of 13.0 per cent. ABC891 was in second place with 12.4 per cent. And third was hooked by NOVA91.9 with 11.2 per cent.

GfK data on the final survey for the year.

GfK data on the final survey for the year.

Breakfast:

First: Much like Brisbane, ABC891 easily had the top spot in brekkie radio with a share of 17.8 per cent, up a whopping 3.3 per cent from the survey before.

Second: Just squeezing into second was FIVAaa with a share of 12.8 per cent, up 0.2 per cent from the survey before.

Third: ARN’s MIX102.3 with Jodie & Soda came in third, a drop from tied first position since the last survey. The duo decreased 1.8 per cent from survey seven, down to 12.7 per cent in the final survey for the year.

Drive:

First: NOVA Entertainment’s NOVA91.9 with Kate, Tim & Marty had the top slot in the drive scene with a share of 13.3 per cent. This was up 1.0 per cent from survey seven.

Second: ARN’s MIX102.3 with Hughesy & Kate took out silver with a share of 12. 5 per cent.

Third: HIT107 with Hamish & Andy was in third with a share of 11.7 per cent, unchanged from the survey prior.

 

Perth

How the networks (both AM and FM) did overall

SCA’s MIX94.5 station in Perth won the overall share in the final survey for the year, with a 15.0 per cent share. In second place was NOVA Entertainment’s NOVA93.7 with a share of 12.0 per cent. Third place was Triple J with an 11.3 per cent share.

Screen Shot 2015-12-15 at 11.17.26 AM

GfK data on audience share via demographic

Breakfast:

First: Again, ABC’s 720 program won brekkie radio in the final survey, with a 15.0 per cent share, up 2.2 per cent from the survey before.

Second: NOVA93.7 with Nathan, Nat & Shaun had a share of 13.6 per cent, a drop of 0.4 per cent but enough to take out second.

Third: SCA’s MIX94.5 with Clairsy, Shane & Kymba had a share of 12.5 per cent, a drop of 0.5 per cent.

Drive:

First: NOVA93.7 with national team Kate, Tim & Marty with a share of 14.9 per cent. While the trio took out first in drive, it was down 0.5 per cent from survey seven.

Second: SCA’s MIX94.5 with Lisa & Pete had a share of 14. 1 per cent, down 0.9 per cent.

Third: Triple J with a share of 12.3 per cent, up 0.4 per cent from the survey before.

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.