After decades long decline in sales, famous British music magazine NME is moving to a free publication and given a circulation boost to 300,000.
To reverse this steady decline, NME will expand into further topics such as fashion, film, TV, politics and gaming.
“This famous 63-year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years,” said Marcus Rich, chief executive of NME’s publisher Time Inc UK.
“It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners.”
To The Readers: Editor Mike Williams Introduces A New Era For NME And A New Free Weekly Magazine http://t.co/oRaGGzDGII
— NME (@NME) July 6, 2015
In a NME blog post, editor Mike Williams said:
“A brilliant new free weekly magazine that will reach more than 300,000 people each week, a new look NME.com that will bring you closer to the stories that you care most about, some shiny new digital products which I’ll be able to tell you more about very soon, plus more live events, new video series and more interaction with you guys on new social platforms.
“In the 63 years since we have evolved and transformed plenty of times, ensuring that we keep on growing and that we keep setting the agenda. The evolution of 2015 is our boldest ever move, and I’m delighted to be able to share the news with you at last.”