Fairfax Signals End Of Weekday Newspapers

Fairfax Signals End Of Weekday Newspapers
SHARE
THIS



Fairfax has acted on speculation that the end is nigh for its weekday newspapers, with a leaked email revealing that the media group’s print focus will now be on its weekend titles.

According to The Australian’s Media Diary section, the email from a Fairfax executive paints a glass-half-empty picture of the newspaper market, claiming that the Monday to Friday paper will become “obsolete” as readers turn to digital alternatives.

“As a result, companies like Fairfax Media are shaping up for a future where newspapers are no longer printed seven days a week,” the email said.

The executive told clients that the weekend papers “will become our focus and they will be skewed towards lifestyle content and have multiple sections such as travel, food, entertainment etc”.

Among Fairfax’s print titles facing weekday extinction are The Sydney Morning Herald, The Age and The Australian Financial Review.

The revelation comes after Fairfax boss Greg Hywood told investors in May that the company would change the publishing model for its metropolitan titles in future years, with fewer print editions and a 24/7 digital publishing focus, according to the media group.

Meanwhile, former Tourism Australia boss Andrew McEvoy is tipped to be Hywood’s successor, according to The Australian.

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering
  • Marketing
  • Media

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief. The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth. CMO Brief’s foundation sponsor is […]