Fairfax Media has a new representative on the IAB board.
Digital ad development director Tereza Alexandratos has joined the board of the Interactive Advertising Bureau as part of the executive team charged with shaping the commercial strategy for Fairfax.
She is leading the strategy for more than 250 digital properties, including smh.com.au, theage.com.au, afr.com.au, thevine.com.au, rsvp.com.au and domain.com.au.
Alexandratos said: “It’s well known that the IAB is the primary advocate for interactive marketing and plays and integral role in growing the digital advertising industry, so I’m very excited about having a seat at the table.
“I’m looking forward to sharing my knowledge and passion for digital, and working with the IAB on the important work they do for the industry.”
Her appointment to the board is effective immediately.