Fairfax Media Hosts Traveller Lunch ‘Age VS Attitude’

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Fairfax Media hosted 40 of its top advertising partners at a lunch for Traveller in Sydney to discuss ‘age versus attitude’ when it comes to travel preferences.

Guests were treated lunch at Chiswick Restaurant in Sydney and a speech from celebrity chef Matt Moran about the restaurant.

It was followed by a Q&A by Fairfax Media’s Andrew McEvoy with Andrew Reid from TEG Analytics on how psychographic data can drive powerful results for travel campaigns.

This was followed by a panel of industry experts, moderated by National Travel Editor Anthony Dennis, delving into whether ‘Age or Attitude’ motivates and inspires travel preferences.

The panel speakers included:

Randall Deer – ‎Managing Director, Ignite Travel Group
Jo Palmer – Managing Director, Gate7
Sarina Bratton – Chairman Asia Pacific, Ponant
Dan Blair – Managing Director, BDA Marketing Planning

 

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