Fairfax Media Expands Digital Offering With Mobile Creative Unit

Fairfax Media Expands Digital Offering With Mobile Creative Unit
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Fairfax Media’s Digital Innovation Services (DIS) team can now offer advertisers full-service production capabilities for customised mobile and tablet advertising solutions with the establishment of its Mobile Creative Unit.

Leading this new, in-house creative team as mobile producer is Lucinda Burtt, who has been with Fairfax Media’s DIS team as senior digital designer for the past six years. Also appointed is digital designer Basten Val, who joins Fairfax as mobile creative designer from News Corp Australia.

Burtt and Val will report to Fairfax Media product director – digital innovation services, Adam Mather.

“Fairfax Media’s strength in mobile hinges on our development of innovative and custom ad solutions for premium advertisers,” Mather said.

“Our new Mobile Creative Unit allows us to not only offer comprehensive advertising solutions across our mobile and tablet platforms to a wide group of advertising clients, we can now build it for them too.

“I’m delighted that Lucinda will launch and lead the new mobile creative team within digital innovation services. She and Basten will work closely with Fairfax Mobile commercial sales and the wider Fairfax mobile team to take our in-house creative production offer to market.

“We are all excited about the effective custom and rich media mobile opportunities ahead.”

Burtt has six years’ experience in digital advertising and design. She joined Fairfax Media in 2009 and most recently has been senior digital designer for the DIS team. In this role she was responsible for leading creative design efforts, developing PANPA Advertising & Marketing Award-winning campaigns, and guiding sales teams and stakeholders towards innovative advertising solutions. She was also a finalist in the 2014 Fairfax Women of Influence Awards.

Val has a strong background in online marketing with design experience spanning print and digital. For the past two years he has been at News Corp Australia as digital designer, holding a leadership role within the company’s mobile advertising production unit.

Burtt and Val take up their new roles immediately.

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