Fairfax Media has launched a new trade marketing campaign that encourages advertisers to ‘Do more with data’ by emphasising the effectiveness of data-led campaigns.
Showcasing Fairfax’s market-leading approach to data-driven advertising solutions, ‘Do More with Data’ highlights the benefits of utilising audience insights to inform digital media strategy and improve campaign effectiveness.
Fairfax Media offers a range of data-driven advertising solutions through the sales product suite known as D&A (Data and Audiences). Fairfax D&A is represented in market by a team of specialists who provide clients with tailored solutions across Fairfax’s extensive digital network.
Fairfax D&A has one of the biggest and most diverse data pools in Australia, reaching more than 7.1 million people* each month.
Fairfax Media’s data commercialisation manager, Claire Gibson, said: “‘Do More with Data’ showcases our approach to delivering bespoke audience segments, data driven insights and measurable outcomes. Our team has the expertise to guide clients through the maze of data products available to them and provide sophisticated solutions to maximise digital return on investment.”
‘Do More with Data’ features an animated video outlining the lifecycle of a data-led campaign as well as digital ads utilising time of day retargeting. The campaign runs until 9 March, 2016.
Creative Direction: Eric Stephens, True
Art Direction: Chris Kiprovski, True
Copy: Cass Megraw and Luke Dickson, True
Motion Graphics: Ben Allen, True
Account Management: Jasmine Rezek, True
Social Media Strategy and Management: Ben Pirrie and Kristen Treni, The Organic
* Source: Nielsen Online Ratings December 2015 people 14+ only.