Fairfax Media Encourages Advertisers To ‘Do More With Data’

Fairfax Media Encourages Advertisers To ‘Do More With Data’
SHARE
THIS



Fairfax Media has launched a new trade marketing campaign that encourages advertisers to ‘Do more with data’ by emphasising the effectiveness of data-led campaigns.

Showcasing Fairfax’s market-leading approach to data-driven advertising solutions, ‘Do More with Data’ highlights the benefits of utilising audience insights to inform digital media strategy and improve campaign effectiveness.

Fairfax Media offers a range of data-driven advertising solutions through the sales product suite known as D&A (Data and Audiences). Fairfax D&A is represented in market by a team of specialists who provide clients with tailored solutions across Fairfax’s extensive digital network.

Fairfax D&A has one of the biggest and most diverse data pools in Australia, reaching more than 7.1 million people* each month.

Fairfax Media’s data commercialisation manager, Claire Gibson, said: “‘Do More with Data’ showcases our approach to delivering bespoke audience segments, data driven insights and measurable outcomes. Our team has the expertise to guide clients through the maze of data products available to them and provide sophisticated solutions to maximise digital return on investment.”

‘Do More with Data’ features an animated video outlining the lifecycle of a data-led campaign as well as digital ads utilising time of day retargeting. The campaign runs until 9 March, 2016.

CREDITS

Creative Direction: Eric Stephens, True
Art Direction: Chris Kiprovski, True
Copy: Cass Megraw and Luke Dickson, True
Motion Graphics: Ben Allen, True
Account Management: Jasmine Rezek, True

Social Media Strategy and Management: Ben Pirrie and Kristen Treni, The Organic

* Source: Nielsen Online Ratings December 2015 people 14+ only.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]