Fairfax Launches New Drive.com.au Campaign With Ex-Bachelor Blake Garvey

Fairfax Launches New Drive.com.au Campaign With Ex-Bachelor Blake Garvey

The latest through the line campaign, developed by digital agency WiTH Collective, highlights the tough decisions Garvey has had to make, and how the new Drive.com.au is helping to guide him through the process of choosing the right car, first time.

B&T Magazine
Posted by B&T Magazine

The campaign is being promoted across the Fairfax Media network including print, digital and social media, Garvey’s personal social feeds, and through a broader relaunch PR campaign in partnership with Dig&Fish.

“It’s been a lot of fun developing this campaign with the Drive.com.au team and their agency partners,” said Blake.

“When I was first approached about the concept, I instantly saw the good-natured humour in it, and was keen to be a part of the campaign.

Drive_garage_QPS_260x92_02The new site features several firsts, including;

  • The ‘What car should I buy?’ tool for car buyers that enables consumers to narrow down their car choices based on factors including performance, safety, running costs and handling, which are judged by Drive’s panel of experts. Consumers can also ask the experts direct questions about what car they should buy based on their individual needs. It is the only site that combines this tool with the ability to seek advice from experts.
  • Car Showrooms with listings of full manufacturer vehicle ranges.
  • Car Specifications and reviews with full vehicle feature breakdowns and a unique 10 tiered rating system developed by Drive’s editorial team creating the most credible and well-rounded source of information for buyers.
  • Engaging new video content via Drive TV.

The redeveloped Drive.com.au is centred entirely on Drive’s core strength, the highest quality and most trusted source of independent automotive news and reviews, to help consumers make the right decision when purchasing a car.