Another publisher has jumped on board the Apple Watch bandwagon, with Fairfax Media announcing two of its mastheads, The Age and The Sydney Morning Herald will be available as an app on the piece of high-tech wrist garnish.
The app called ‘Skim’, which will also be available on iPhone, allows users to access a curated selection of the latest and most popular news.
With ‘Skim’ for Apple Watch, users will be able to see the latest news headlines and save them to read later on their iPhones. They can also receive live sports score alerts for the AFL, NRL and rugby union.
Advertisers will be offered a range of sponsorship options across the smartphone app including branding integrated into the loading screen and full-page interstitial ads between sections.
Fairfax Media Mobile Director Stefan Savva said: “Fairfax Media’s strategy is to reach our audiences wherever they are with a tailored experience that includes getting the right product, design and content for that platform. We are investing significantly in building our mobile web platforms and also our mobile apps, because that’s where our audiences are.
“The zeitgeist of Australian news and culture will be delivered in a very ‘up close and personal’ way with Apple Watch. Alongside breaking news alerts we will have the news that matters, updated continually throughout the day. ‘Skim’ is one of a number of new mobile products we will be bringing to the market this year.”
Fairfax Media group director of news and business Sean Aylmer said: “We want to help facilitate water-cooler conversations by providing the most-read stories from our main sections alongside top news that is optimised for the mobile reading experience by an editorial team that specifically writes content for these apps.
“Our mobile web platforms capture some of the largest news audiences in Australia and are geared to a broad audience that love content, convenience and immediacy. Our apps provide a different reading experience and will be targeted at our most loyal customers, our subscribers.”
The ‘Skim’ iPhone and Apple Watch apps are available as free downloads from the App Store on iPhone and from the Apple Watch App Store respectively beginning April 24. Access to content will be unlimited for Fairfax subscribers. Non-Fairfax subscribers will receive 10 free articles a month.