Fairfax In The Naughty Corner After Re-Publishing Ads That Claim Domain Is Top Real Estate App

Fairfax In The Naughty Corner After Re-Publishing Ads That Claim Domain Is Top Real Estate App
SHARE
THIS



The real estate wars between News Corp and Fairfax continue to cause trouble, with Fairfax forced to apologise for re-publishing the ads that asserted its Domain app was number one.

Fairfax was busted for re-printing the advertisements in The Age and The Sydney Morning Herald, despite promising courts it would stop, however says it was caused by a production error.

The fight for the elusive ‘Number One Property App in the Country’ title is a petulant fight, and Domain Group, a part of Fairfax Media, claimed that honour for themselves when they released a series of wraparound adverts across its papers on Thursday, February 11.

REA Group, the company that owns realestate.com.au, majority-owned by News Corp Australia, made a stack of noise about the adverts, saying they were deceptive and complete malarkey.

So Fairfax agreed to withhold the ads until the matter was settled. But clearly, it didn’t keep its promise.

The chief executive of Domain, Antony Catalano, attended court as lawyers tried to stop contempt proceedings for running the print ads over the weekend asserting its ‘number one’ claims. Fairfax said the advertisements were run in error, according to The Oz, and that they were investigating how they managed to go to print.

“Fairfax wishes at the first ­opportunity to express its sincere and unreserved apology for what has occurred,” barrister Timothy McEvoy said.

Will Houghton QC for REA told the court the realestate.com.au app had 4.8 million downloads by October 2015, compared to 4.2 million for Domain, with Domain boasting far fewer downloads, property listings and unique users than real­estate.com.au.

“(The weekend ­advertisements) have a tendency to mislead because they are simply untrue,” he said, per The Oz.

“On number of visits we are so far ahead it’s not funny.”

Fairfax argued that the metric being used to measure these stats weren’t adequate as it looks at historic downloads, whereas recent uses of the app were a better way to size up the competitors.

REA is expected to argue for damages when the matter returns to court on 7 March, where both parties will have a chance to say their piece. Until then, Fairfax is in the naughty corner and not allowed to publish any more of its ads.

 

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]