Facebook’s “Birthday Cam” Hoping To Stop Generic Birthday Posts

Facebook’s “Birthday Cam” Hoping To Stop Generic Birthday Posts

Facebook is trying to avoid those generic “HBD” or just “Happy Birthday!” posts which flood people’s pages by pushing a new feature to record a video message up to 15 seconds long.

B&T Magazine
Posted by B&T Magazine

Birthday video cam, which is only available on iOS-only, will appear on the profiles of a friend on his or her birthday. Tap the button and you can record your message. A series of birthday-themed frames are also available. 

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Facebook claim 100 million hours of video are watched every day on the platform. Nearly eight billion views, a tally of a three-second watch time, are garnered each day.