Facebook Will Soon Be Able To Tell How Rich (Or Broke) You Are

Facebook Will Soon Be Able To Tell How Rich (Or Broke) You Are
SHARE
THIS



Facebook already knows a stack about you – your age, sex, where you live, where you are at that very moment, even your political leanings.

And in its latest plan for world domination, apparently Facebook’s tech brains are trying to work out your financial status too – be you rich or broke. And you can bet you’ll soon be targeted ads to suit your socioeconomic position.

According to an article in IFL Science Facebook filed a patent in mid-2016 that would allow it to utilise an algorithm that could predict a user’s financial wealth.

The news only became public a couple of weeks ago due to documents filed with the US Patent And Trademark Office.

It’s not entirely clear how Facebook would collect the information, although some sort of online questionnaire would be the most logical answer.

According to the US Patent And Trademark Office documents, it would work thus: “An online system uses classifiers to predict the socioeconomic group of users of the online system.

“The classifiers use models that are trained using features based on global information about a population of users such as demographic information, device ownership, internet usage, household data, and socioeconomic status.

“The global information can be aggregated from market research questionnaires and provided to the online system,” it read.

Facebook has admitted that it is looking at the technology, however, has said there are, as yet, no plans to implement it. A company spokesman telling US news site The Hill: “We often seek patents for technology we never implement, and patents should not be taken as an indication of future plans.”

 

 

Please login with linkedin to comment

Facebook

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]