More than 26 million Facebook users have changed their profile pictures using Facebook’s rainbow filter to show their support for the LGBTQI community since the tool launched on Friday.
The rainbow profile pictures received more than half a billion likes and comments (more than 565 million interactions to be precise).
The rainbow filter was built by two interns during an internal hackathon at Facebook last week. It became so popular internally that there was interest in building this for the public. The team worked together over a couple of days to create this experience for users around the world just in advance of Pride weekend globally and the SCOTUS decision in the US.
Several public figures changed their profile photos using the rainbow filter including: