Facebook Updates Pages Function On Mobile To Keep Up With Influx Of Small Business Fans

BELCHATOW, POLAND - APRIL 06, 2014: Facebook application on smart phone screen.

As people spend more and more time on their mobile devices, business need to be where people are and set themselves up to be accessible in all devices, especially mobile.

Jack Dennis
Posted by Jack Dennis

Now that there are more mobile connections around the world than there are humans on the planet, and with over one billion people visiting Facebook Pages every month, Pages has become a perfect place for businesses to build and maintain their mobile presence.

In Australia, for example, 81 per cent of users are connected to an SMB (small-medium business) on Facebook – one of the highest percentages in all of APAC.

Facebook is adding new features to Pages, in order to help the 45 million active business on Facebook get more value from them. These updates will make it easier for people in Australia to find what they’re looking for on a mobile device, and will help local businesses more easily display and configure the information they most want to get in front of their customers.

New and more prominent call-to-action buttons

Call-to-action buttons bring a business’ most important objective to the forefront of its Page, whether it’s encouraging people to book an appointment or browse an online shop. And now, Page call-to-action buttons on mobile are more prominent, making it easier for businesses to use their Page to accomplish their goals.

The new look of the call-to-action button on mobile is bigger, brighter and directly under the Page cover photo.

Facebook is also testing several new call-to-action buttons on mobile, including “Call Now,” “Send Message” and “Contact Us,” making it easier for people and businesses to connect directly. Over time, they’ll add additional calls to action to further help businesses drive their unique goals.

New sections for Pages

Until now, Pages have been largely the same for every business. Now new sections will be added to Pages, so different types of businesses can prominently feature the information that is most relevant to their organisation.

Today Facebook is announcing two new sections for Pages.

The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page. So now, for example, a gym can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.

Because different types of organisations need to highlight different information to meet their goals, Facebook plans on building additional sections for Pages in the near future.

Improved Page layout

As more people connect with Pages from phones and tablets, Facebook is making it easier to navigate through Pages on mobile. Facebook is also updating the Pages layout so information is easy to find without lots of scrolling and clicking. Facebook is giving each Page section a corresponding tab, just like how videos and photos have their own tabs. When this new layout launches in the coming weeks, Page visitors will be able to click on the tab associated with a section to see more details. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, so relevant information is front and centre when someone first gets to a Page.

The coming layout changes to Pages organise information better, so people can find what they’re looking for quickly.

Update your Page for mobile

People are spending more time on their phones and tablets, which means businesses need to keep up with people’s expectation that they can find information and communicate with a business anytime, anywhere, on any device. The recent updates to Pages help businesses communicate easily with people through messaging and emphasise the information that helps them drive their goals.