Facebook To Stop Charging For Unintentional Clicks On Ads

Facebook To Stop Charging For Unintentional Clicks On Ads

Facebook has announced it will introduce updates over the next few months to stop delivering to ad placements that encourage unintentional clicks.

B&T Magazine
Posted by B&T Magazine

These updates include policy clarifications on unintentional clicks, product changes to invalidate these clicks, and proactively pausing implementations that exhibit abnormal click behaviour, according to Facebook’s product marketing manager, Brett Vogel.

The social media giant will no longer count its Audience Network clicks where people “bounce back” in under two seconds, after finding that those clicks are almost always unintentional.

Facebook will also provide two new metrics to offer clarity on the number of ads shown to people, including gross impressions and auto-refresh impressions.