Facebook Provides More Clarity & Control For Brands

Facebook Provides More Clarity & Control For Brands
SHARE
THIS



Facebook has announced it is taking action to provide more clarity and controls for advertisers.

The updates include:

Third-party verification

Facebook is seeking accreditation from the Media Ratings Council and set a timeline of 18 months to audit, review and accredit Facebook measurement across three key areas:

  • first-party served ad impression reporting;
  • third-party viewability partner integrations; and
  • upon launch, Facebook’s new two-second video buying option.

To date, Facebook has 24 partners in its measurement system, such as Oracle Data Cloud, Nielsen, Kantar Millward Brown, as well as three partners measuring viewability – Moat, Integral Ad Science and comScore.

The social media giant is in the process of adding two new viewability partners, DoubleVerify and Meetrics. Facebook is also in active discussions with JICWEBS on DTSG (UK) and working with the AGF (Germany) to find a new solution to report reach across media.

New partnerships

Facebook is partnering closely with third parties such as DoubleVerify and Integral Ad Science to ensure the brand safety tools and controls it creates serves advertisers’ needs.

It’s also the process of joining the Trustworthy Accountability Group (TAG) ‘Certified Against Fraud’ program.

Brand safety and new advertising controls

In addition to Facebook’s set of new advertiser control initiatives, by the end of this year it will begin to offer pre-campaign lists (beginning roll-out to advertisers) and post-Ccampaign lists (beginning roll-out in the coming months)

Monetisation eligibility standards and content guidelines

Facebook is introducing monetisation standards for publishers and creators, which will help improve advertising quality in Ad Breaks, Instant Articles, Branded Content and Audience Network, and keep financially-motivated bad actors from profiting off the platform and its tools.

 

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.