Facebook Provides More Clarity & Control For Brands

Facebook Provides More Clarity & Control For Brands

Facebook has announced it is taking action to provide more clarity and controls for advertisers.

The updates include:

Third-party verification

Facebook is seeking accreditation from the Media Ratings Council and set a timeline of 18 months to audit, review and accredit Facebook measurement across three key areas:

  • first-party served ad impression reporting;
  • third-party viewability partner integrations; and
  • upon launch, Facebook’s new two-second video buying option.

To date, Facebook has 24 partners in its measurement system, such as Oracle Data Cloud, Nielsen, Kantar Millward Brown, as well as three partners measuring viewability – Moat, Integral Ad Science and comScore.

The social media giant is in the process of adding two new viewability partners, DoubleVerify and Meetrics. Facebook is also in active discussions with JICWEBS on DTSG (UK) and working with the AGF (Germany) to find a new solution to report reach across media.

New partnerships

Facebook is partnering closely with third parties such as DoubleVerify and Integral Ad Science to ensure the brand safety tools and controls it creates serves advertisers’ needs.

It’s also the process of joining the Trustworthy Accountability Group (TAG) ‘Certified Against Fraud’ program.

Brand safety and new advertising controls

In addition to Facebook’s set of new advertiser control initiatives, by the end of this year it will begin to offer pre-campaign lists (beginning roll-out to advertisers) and post-Ccampaign lists (beginning roll-out in the coming months)

Monetisation eligibility standards and content guidelines

Facebook is introducing monetisation standards for publishers and creators, which will help improve advertising quality in Ad Breaks, Instant Articles, Branded Content and Audience Network, and keep financially-motivated bad actors from profiting off the platform and its tools.

 




Please login with linkedin to comment

Facebook

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]