Facebook mobile users outweigh PC users

Facebook mobile users outweigh PC users
SHARE
THIS



More people now connect to Facebook via their mobile phones than they do their PCs, with new figures showing that  mobile daily active users outweighed web daily active users for the first time in last year’s fourth quarter.

Facebook today released its results for Q4 2012, which also revealed the social network reached 1.056 billion users in the three months to December – a 25% year-on-year increase from Q4 in 2011.

 The social network continues to see its largest increase in Asia as it gains traction in Japan and other countries.

Daily active users grew to 618 million – a 34 million increase from last quarter, the majority of them from mobile phones.

According to Facebook, 680 million of its monthly active users use mobile devices (either instead of, or in addition to computer access). This is a 248 million increase since Q4 in 2011, resulting in a 57% increase year-on-year.

Around 157 million of those monthly active users are mobile only – a 107.69% increase year-on-year.

Eden Zoller, principal analyst at Ovum, said the results gave “cause for optimism and suggest the company is on the right track following its disappointing IPO and the lacklustre two quarters that immediately followed.”

Last year Facebook was hit by claims its advertising platforms were ineffective. In March, US client General Motors pulled its $10m worth of Facebook advertising, publicly stating that advertising on the social network did not pay off. Automaker Kia also voiced its concern about the worth of spending money with Facebook.

But, according to Zoller, mobile is helping boost advertisers’ interest in the social network.

“What stands out from Facebook’s Q4 results is the centrality of mobile for its service strategy and growth.   Revenues from mobile advertising accounted for 23% of total advertising revenues compared to 14% in the previous quarter, with sponsored stories in the mobile news feed and app install ads proving effective,” Zoller said.

“ This solid progress on the mobile advertising front should be applauded as a key challenge for Facebook which has been how to monetise its growing mobile user base, particularly as an increasing number interact with the platform by only via mobile devices.”

Facebook has also noted that the recently launched Graph Search would be a pillar for future growth, although it did not elaborate.  

“There will be growing pressure for Facebook to monetize Graph Search over the coming quarters and the most obvious way it could do so is via sponsored search,” Zoller said.

The network was also tight-lipped on the topic of Facebook gifts, games and Instagram’s contribution to future growth.

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]