Over the coming weeks Facebook will rollout features designed to make it easier for direct response marketers to reach people across devices and encourage them to take action.
The ‘Custom Audiences’ update will see certain News Feed ads feature enhanced call to action buttons.
Custom Audiences, which was first previewed in October last year, helps marketers reach consumers who visited their website or mobile app.
The enhanced call to action buttons will allow marketers to prove from five actions including: Shop Now, Learn More, Sign Up, Book Now or Download.
For more on the Custom Audiences rollout click here.