Facebook Begins Initial Launch Phase Of Immersive Mobile Canvas In Australia

Facebook Begins Initial Launch Phase Of Immersive Mobile Canvas In Australia
SHARE
THIS



Unveiled at Cannes Lions Festival in June, Canvas provides a new native way for people to engage with brands on mobile through a full-screen, fast-loading ad experience. Advertisers can create fully-branded, interactive destinations within Facebook to help meet any objective, from brand building to sales.

Both Tourism Australia and Audi Australia will take advantage of the tool in the coming weeks, which makes it easier for people to browse and discover products on mobile.

“We are excited to bring to life the experience of visiting Australia through rich content within the Facebook platform and driving engagement with the key target audiences. The new immersive experience fits perfectly with our campaign and gives us an innovative new way for audiences to experience Australia,” said Lisa Ronson, chief marketing officer at Tourism Australia.

“Audi is a brand with a strong history of innovation. In Australia, our desire to innovate also flows through to the way we reach and engage with our prospective customers. The new Facebook Immersive Canvas integration is an intelligent and creative new way for us to connect with the mobile audience in an engaging manner,” said Kevin Goult, general manager, marketing at Audi Australia Pty Ltd.

The Australian launch of Facebook’s immersive mobile canvas follows encouraging results from testing in the US with campaigns from leading marketers such as Gatorade, Michael Kors and Mr. Porter.

Stephen Scheeler, managing director, Facebook Australia and New Zealand said: “Over 11 million Australians visit Facebook everyday, most of them on mobile. We are excited to offer immersive mobile canvas to Australian marketers to help them create compelling experiences to reach their customers on mobile, and drive their brand and business outcomes.”

 

Please login with linkedin to comment

Online ads

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]