Facebook A Winner For Blog Readers Engaging Outside Blogs, Says New Survey

Facebook A Winner For Blog Readers Engaging Outside Blogs, Says New Survey
SHARE
THIS



The first comprehensive snapshot of Australian bloggers has found that blogging has become a lucrative business, with 70 percent earning money from their blogs and most diversifying to extend this windfall.

The Catablog.com.au survey found half of the bloggers earning income consider it extra spending money, while 20 percent said their earnings were equivalent to part time work and 11 percent fulltime.

“Many bloggers make money from sponsored posts but they highlighted there is still no industry standard on cost,” said Catablog.com.au co-founder, Janyne Moore.

“Half believe the average invoice for a sponsored post is anything up to $250, while 20 percent say it’s between $250 and $400. Others say it’s closer to $600.

“Bloggers with a large audience often charge $2,000 for a sponsored post and I know one fashion blogger who charges a minimum ad spend of $50,000 – but when she posts, clothes fly off the racks.”

According to the Catablog survey, despite these earnings, it was connecting with people that bloggers rated the most satisfying aspect of their work.

“Not one blogger spoke about money when they were asked what they love most about blogging as it was all about helping and inspiring others and creating a community,” Moore said.

“Jo from Quirky Cooking played a prank with her Facebook community on a friend, who had just started a page about coconuts, asking them to head over and like it. Her friend went to bed at 9pm excited she had 100 likes but when she woke up, thanks to Jo and her followers, the coconut page had more than 8,000 followers in less than 12 hours!”

“I think there’s a real shift in the blogosphere, with bloggers hungry to learn more about their trade, perfect it, diversify, reach more readers and grow their community,” she added.

When it comes to engaging with readers outside their blog, most do so on Facebook, followed by Instagram and Twitter.

“Bloggers understand their influence and they are being more pro-active in reaching new readers by releasing e-books, podcasts, workshops or becoming brand ambassadors.  More than half are now approaching brands and publicists instead of waiting to be contacted by them,” Moore said.

“Sammy and Bella, the My Kitchen Rules winners (2007) have diversified to capitalise on their celebrity and influence.  They blog about food, have created their own sauces which they sell online, they are TV hosts, hold cooking classes and also offer catering services.

“The engagement with their audience is what is driving bloggers to want to earn an income because, if they can earn money, they can ditch their other job and do what they love doing most and that’s blogging fulltime.”

The Catablog Survey results showed:

  • 76 per cent of bloggers are planning to diversify
  • 42 per cent of bloggers have or plan to release an e-book
  • Other than their own platform 57 per cent of bloggers engage with their audience on Facebook, 20 per cent on Instagram, 12 per cent on Twitter, with Pinterest the most under-utilised.
  • 55 per cent have been approached by brands and PR and more than half of those approaches have been worthwhile.
  • When payment was offered by a Brand, 32 per cent felt it was appropriate while 30 percent said it was below what they would expect.
  • More than half of bloggers surveyed are approaching Brands and PR.

Latest News

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”
  • Campaigns

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”

How do you attract tourists when, let’s be honest, your home state’s just a bit boring? That was the dilemma facing US midwestern town Nebraska which, due to a lack of things to do, was facing a visitor shortage and had been voted the “least likely state” tourists planned on visiting. Hence, its new tourist catchphrase, “Honestly, […]

by B&T Magazine

B&T Magazine
APN Outdoor Boss James Warburton To Exit
  • Media

APN Outdoor Boss James Warburton To Exit

After less than a year in the role, APN Outdoor CEO James Warburton will leave the business following the completion of its acquisition by JCDecaux. The Federal Court of Australia was the latest regulator to give the JCDecaux-APN Outdoor deal the green light, announcing its approval to APN shareholders yesterday. Warburton joined APN Outdoor in […]

by B&T Magazine

B&T Magazine
Six Tips To Getting Your Opinion Heard In Meetings
  • Opinion

Six Tips To Getting Your Opinion Heard In Meetings

Michelle Sales (pictured below) is a leadership speaker, coach and trainer and author of The Power of Real Confidence. In this book extract below, Sales offers her tips to make sure your voice gets heard at any meeting… It was Eleanor Roosevelt who once said, ‘You gain strength, courage and confidence by every experience in which […]

Opinion

by B&T Magazine

B&T Magazine
How To Foster A Culture Of Creativity
  • Opinion

How To Foster A Culture Of Creativity

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister offers her top tips to get the creative juices flowing… Many of us wrongly assume that to be creative, means to […]

by B&T Magazine

B&T Magazine
Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

Amazon Launches Prime Music Down Under
  • Media

Amazon Launches Prime Music Down Under

Amazon Australia has announced the launch of Prime Music, bringing a catalogue of more than two million songs and hundreds of hand-curated playlists and stations, ad-free and on-demand with unlimited skips, to Prime members. With music listening powered by Alexa, Prime Members can also experience music streaming through the ease of using voice to find […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]