All The Fabulous Media Agency Winners From B&T 30 Under 30!

All The Fabulous Media Agency Winners From B&T 30 Under 30!
SHARE
THIS



Yesterday we introduced you to the five talented individuals who took out coveted trophies for their advertising and design skills at last week’s B&T 30 Under 30 Awards. And now we bring you the media agency peeps!

If you haven’t seen the photos or winners from the evening that saw many a throbbing noggin the next day, check them out here and here.

And say hello to the media agency winners! They’re all posing with Greg “Sparrow” Graham, communications director for GroupM.

John Dawson – strategist at Mindshare

John is one of the few able to turn a hobby of watching too many YouTube videos into a career. After graduating with a degree that requires a pause for breath in between – a bachelor of arts with a double major in government and international relations and Spanish and Latin American studies – John discovered the world of media agencies.

John Dawson

He has an accolade of industry recognised awards under his belt in his few years in the industry and much of his work has been shortlisted at Spikes Asia, and the Festivals of Media, global and Asia Pacific.

Media agencies are finding themselves at a turning point in the ever changing media landscape, and it is this directional movement John is getting giddy over. “With a strong point of view on how brands must evolve their advertising to take advantage of changing technology and adapt to an empowered consumer, I believe that I am a future leader in the media agency industry,” he says.

But, the media industry faces the challenge no one outside the industry can name the big guys, he says. “While the likes of JWT, Ogilvy, Saatchi are almost household names, you’d be hard pressed to find many in the business community who would know the names of media agencies, let along be able to describe what they do,” he says. “For firms that have built their reputation on building awareness for the biggest brands in the world, the lack of knowledge of our presence and possible contribution to business is leaving media agencies out of the room when key marketing decisions are being made.”

Increasing media agencies’ profiles won’t come with buzzwords like ‘cross-media attribution’ and ‘rea-time optimisation’, but rather a simpler, clearer articulation on what they actually do, he says.

David Toussaint – strategy director at MediaCom

Embracing our love of threes in 30 Under 30, David expressed his plethora of achievements in threes throughout his standout application. Since starting at MediaCom Melbourne in 2012 he’s worked in three different cities, for three different MediaComs, in three different jobs.

He’s now officially a communications strategist at MediaCom Sydney.

David Toussaint

One of his greatest realisations since being in the industry is that pirate hats do not guarantee you gold in the Cannes Young Lions. Still, he and his partner made the finals in 2013

A rather outspoken lad, David isn’t afraid of letting agencies what he doesn’t like about them. It’s one reason he’ll make a stellar future leader. “I see this as a huge opportunity for positive change, because you have to understand the faults in something before you can fix them.”

Diversity is a big issue adland needs to change, he says, and we need to create content that actually reflects society today. Too, agencies need to stop thinking about the different precursors before the word ‘agency’ and job titles and just think about problems and solutions.

A second reason he’ll make a cracking leader is his understanding of society today. “I know that more people within our industry have been to the same Italian restaurant in Bondi than have been to Parramatta and that what we do needs to reflect society – not a select section of it.”

Thirdly, his dream job hasn’t been invented yet and he’ll keep pushing and trying to change the industry until it pops up.

Chris Colter

Aside from being the very first person to submit his application for this year’s 30 Under 30 – an achievement in itself – Chris is the youngest strategy director at UM in terms of age and tenure.

He first entered the industry in 2012 and was fast-tracked to the strategy team. And in those four years, he’s been promoted a whopping seven times, making his way up the ranks of UM.

Chris Colter

He has also won the Australian and global competitions for Cannes Young Lions in 2015, as well as being named UM Australia’s employee of the year, highly commended at the MFA NGEN Awards, and of course, to add to his shelves of trophies, named one of B&T’s 30 Under 30.

Aiding upcomers in the field, Chris regularly lectures at several universities and has helped manage UM’s internship program along with mentoring several juniors across the company.

Remarkably, he’s remained humble throughout his accolades. He recognises great leaders are surrounded by great people that inspire them. “I am solely driven by making great work alongside great people and I thrive in environments where a team of people are firing on all cylinders and bouncing off each other.

“A leader is only as good as the team under them, and an industry leader is marked by others’ desire to work alongside them.”

And what represents the ultimate success to him? “Finally owning a 1969 Mustang Fastback, silver like Eleanor from Gone in 60 seconds…”

Ryan Manning – Distribution director at MediaCom

Who would have thought two 6am paper rounds at the age of 12 would have given Ryan the drive for hard work and commitment he has for media now? As a dedicated specialist in all things media, MediaCom was lucky enough to snag him. He works as a distribution director at the media agency, diversifying his experience and broadening his knowledge.

Ryan Manning

Having achievement magnificent results in his digital marketing degree, he was awarded a place at an SEO/SEM agency in London to start developing his repertoire. That soon developed into a full-time role with the agency, before landing a place at MediaCom in Australia.

Despite only being 25 years old, Ryan manages a team of ten across social, influencers, SEO, seeding and more. Since joining the agency he has been nominated by MediaCom’s CEO to drive the creation of its national three-year business plan, helped with the setup and conception of a MediaCom young leadership team to give everyone a voice, and, representing MediaCom Beyond Advertising, spoke at an MGrad graduate program giving advice and teaching them about content distribution.

While Ryan is already achieving things left, right and centre, his greatest accolade is the development of his team. It’s his personal goal to help everyone at MediaCom have a thorough education about paid, earned and owned media. And that means the clients MediaCom works with as well.

“Success is not necessarily delivery against a brief or increasing sales, but is also about pushing the boundaries, trying something different and not being afraid of failure.”

Shannon O’Brien – communications strategy director at Initiative

Aged 20, bright eyed and bushy tailed, Shannon had a burning entrepreneurial desire flare inside him. Identifying an un-serviced need in Queensland, Pool Fence Inspections, he started his own business. He learnt a lot about the demands of being his own boss, whilst entirely funding his degree.

shannon obrien

Years later, degree in hand and excited by a digital future, he worked in two digital agencies, reaching manager level in less than two years. To help develop young talent, Shannon introduced a State based development program, which saw the strategic output increase across the digital agencies.

However his relentless hunger to learn pushed him to look at moving beyond digital. Aged 25, he was given the thumbs up from digital media agency Initiative for a strategy executive role. New to anything outside of digital, let alone communications strategy, he had a lot to learn, fast!

With an inquisitive mind, and an attitude that if you want someone to answer a door, you first need to knock on it, Shannon entered every industry award he could. And boy did that pay off.

He was a finalist at the MFA NGen awards, a finalist for the APG Planning Idol and the winner of Fairfax’s Editorial Challenge.

A title doesn’t make someone a leader, he says. “A true leader is someone who has the ability and passion to inspire others to be their best.”

From a personal perspective, Shannon’s idea of success is passion. It’s the source of excitement and means it’s not about the numbers, but about how you feel during your job. Success from an industry perspective is how adland impacts society in a positive way, not just the great ideas bantered around.

“Success is about making a difference.”

30u30_Sponsor-bar-1

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering
  • Media

Nielsen, Ispsos & The Readership Works Evolve emma Readership Data Offering

The Readership Works (TRW), Nielsen and Ipsos have announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in measuring, understanding and reporting Australian consumers’ increasingly fragmented engagement with brands and content. This evolution sees Nielsen now leading the fusion process that brings together accredited readership data, emma (Enhanced […]

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud
  • Media

Ten Brings Ellen DeGeneres’ Game Show Down Under To Replace Family Feud

Network Ten has announced it has commissioned a new family entertainment series which will premiere on Ten and the WIN Network later this year. Game of Games is based on the US show of the same name, which only launched in January this year. The US show is produced by Warner Horizon Unscripted & Alternative […]

m2m Drives Away With $51m Hyundai Media Account
  • Media

m2m Drives Away With $51m Hyundai Media Account

Media agency m2m has been awarded the Hyundai media planning and buying account. The agency, under Omnicom Media group, was up against incumbent Initiative and Havas, with Hyundai’s Innocean Australia handling the pitch process. Speaking to B&T, a Hyundai spokesperson said, “We’d like to thank Initiative for their sterling service over the last 10 years – […]

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]

WPP AUNZ Launches ‘The Bond & Associates’
  • Advertising
  • Marketing
  • Media

WPP AUNZ Launches ‘The Bond & Associates’

Advertising conglomerate WPP AUNZ has launched an innovative new stakeholder and community engagement practice called The Bond & Associates. Led by newly-appointed national director and former Newgate Australia adviser Gail Morgan (pictured above), The Bond & Associates will provide a complete solution for both government and private sector clients involved in complex public projects and […]

MYOB Partners With Network Ten’s Shark Tank
  • Marketing
  • Media

MYOB Partners With Network Ten’s Shark Tank

Accounting software provider MYOB has announced it has signed as a major sponsor of Shark Tank on Network Ten, which returns to screens tonight. In its fourth season, Shark Tank continues its format of having budding business owners and entrepreneurs pitch their ideas to the ‘sharks’, who have invested $21 million of their own money […]

Aussies Back ABC Over Budget Cuts
  • Media

Aussies Back ABC Over Budget Cuts

A new poll has found a resounding 70% of Aussies oppose cuts to the ABC despite only 7% actually bothering to watch.

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC
  • Advertising
  • Campaigns

Meerkats Test-Drive Dream Safari Holiday In New Comparethemarket.com.au TVC

Leading comparison service comparethemarket.com.au has launched its latest TVC nationwide to announce its dream Safari holiday competition. The TVC – ‘Safari’ – which sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one lucky winner. Narrowly avoiding an elephant trampling their picnic, an inquisitive […]

Women In Media Profile: Lauren Nicole
  • Media

Women In Media Profile: Lauren Nicole

We'd like to say B&T provides a delightful high tea for all Women In Media interviewees, but it'd be a scandalous lie.

by B&T Magazine

B&T Magazine