Expocentric Delivers Volvo Experience For Sydney Boat Show

Expocentric Delivers Volvo Experience For Sydney Boat Show
SHARE
THIS



The Volvo Penta display by Expocentric at the 2014 Sydney International Boat Show marked the introduction of a compelling new technology to the Australian exhibition industry.

Collecting the ‘Display of Excellence Award’ for Volvo Penta at the Sydney International Boat Show, Expocentric produced a display that showcased the range of Volvo Penta engines in intimate detail via an integrated 3D holographic projection.

This is the first time this technology has been used in an Australian trade show and puts Expocentric at the pinnacle of interactive design and implementation in the Australasian market.

expocentric_volvo_lowres1502

With a brief to differentiate the Volvo Penta brand from its competitors, Expocentric created a unique display that showcased the Volvo Penta products at the Cockle Bay Marina in Darling Harbour on a floating pontoon. This necessitated a lightweight solution that precluded the display of the physical engines due to their weight.

The highly space efficient solution was a custom inflatable structure containing a 40” 3D hologram display that presented the engine range in intricate detail with navigation of the 3D holographic models via an iPad. This allowed the visitors to explore the engines in a level of detail that physical models would never allow.

Dominic Genua, marketing and events manager Boating Industry Association of NSW, said: “Our awards are given to those organisations whose exhibits stand out above the rest. Volvo’s display certainly did that. Their exhibit presented their brand… in the best possible way… achieving a Display of Excellence Award.”

 

Please login with linkedin to comment

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]