Experiential Pop-Up Bar Launches in Sydney and Melbourne

Experiential Pop-Up Bar Launches in Sydney and Melbourne
SHARE
THIS



Marlborough New Zealand wine brand Stoneleigh has launched Stoneleigh Metro, an experiential pop-up bar.

Opening in Sydney and Melbourne in October, the Stoneleigh Metro celebrates the best of Stoneleigh in a beautifully designed urban oasis.

In collaboration with the projects and Edelman Public Relations, Stoneleigh Metro will showcase the Stoneleigh wine varietals, offer a range of unique Cellar Door Experiences including matching canapés and give Australians an opportunity to appreciate the wonders of nature surrounding them.

Stoneleigh1

“Our Stoneleigh Quay Bar was a great success last summer, and we have evolved this concept to create Stoneleigh Metro, a highly visual and immersive experience for Australian consumers to enjoy a unique Stoneleigh cellar door experience in a beautifully designed space,” said Anne Martin, marketing director of Pernod Ricard Australia.

“Stoneleigh has a strong connection with nature, from the sunstones heating our vineyards to our brand ethos. Our goal was to create a venue for Australians to feel a connection with nature and really experience what is intrinsic to Stoneleigh,” she continued.

A wonder of nature in Marlborough New Zealand creates Stoneleigh wines. Sunstones in the vineyard retain the heat from the sun and spend their nights warming the vines to create the wine’s distinctive,
vibrant flavours. This inspired Stoneleigh to create Stoneleigh Metro, bringing a wonder of nature into the heart of Sydney and Melbourne.

Designed by Australian stylist and style director at Large of Belle Magazine, Steve Cordony, Stoneleigh Metro’s theme ‘Wonder of Nature’ is bought to life with lush flora, hanging gardens and the iconic Stoneleigh sunstones.

Stoneleigh also commissioned celebrated floral sculptor and artist, Tracey Deep in Sydney, and renowned florist Katie Marx in Melbourne, to create original suspended gardens that capture the luscious surroundings of the Marlborough region.

Please login with linkedin to comment

Latest News

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Isobar Launches VR Documentary ‘Carriberrie’
  • Media
  • Technology

Isobar Launches VR Documentary ‘Carriberrie’

Digital agency Isobar has partnered with director and producer Dominic Allen to create a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song. The world premiere of the 360° live-action documentary, Carriberrie, will be held tonight at the Australian Museum in Sydney. Narrated by award-winning actor and dancer […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

In this opinion piece, Customology general manager Michael Barnard (pictured below) explains that in order to use data effectively, brands and advertisers need to speak its language. Customers are giving us their data, but we are still not using it effectively. Why haven’t we learnt how to speak data yet? Stating we live in the […]

Opinion

by B&T Magazine

B&T Magazine
Feeding Video Success After Facebook’s Update
  • Opinion

Feeding Video Success After Facebook’s Update

In his latest post, Hamish Brown, sales manager at Brightcove ANZ, takes a look at Facebook’s new update and what it all means for brands, particularly those ones who use it for video… There’s been a lot of talk about what updates to Facebook’s news feed algorithm mean for brands generally, but not much about what […]

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine