Ex-Maxus CEO Replaces Sean O’Brien As Carat’s APAC Boss

Ex-Maxus CEO Replaces Sean O’Brien As Carat’s APAC Boss

Dentsu Aegis Network has announced the appointment of Jonathan Chadwick as CEO of Carat Asia Pacific.

With over 22 years’ media agency experience, Chadwick (pictured above) has held a range of senior leadership roles around the world which include managing the Unilever relationship across the APAC region, and leading the Nike assignment in Europe and then globally.

Chadwick was also previously the CEO of Maxus Australia.

Jonathan Chadwick

Jonathan Chadwick

He replaces Sean O’Brien (main photo), who was been appointed as chairman of Dentsu Aegis Network Media. In this newly created role, O’Brien will oversee Carat, Vizeum, dentsu X, MKTG, and Posterscope.

Nick Waters, chief executive of Dentsu Aegis Network Asia Pacific, said: “It’s great to bring Jon into the group. He has an exceptional range of experience in the media business and has a strong focus on client service, product quality and team culture.

“He is a wonderful fit for Carat, which is the world’s leading media agency and consistently recognised by RECMA as the highest-quality agency in Asia Pacific.

“Sean’s is a new role and is designed to help us manage the portfolio of agencies in a streamlined and efficient manner.

“Each of the agency leaders is responsible for managing their business, clients and people, but will work to a single collective agenda under Sean’s direction increasing synergies and effectiveness.”

Both appointments are effective in early July.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]