Global publisher Evolve Media has launched two separate media offerings catering to Millennials and mums in the Australian market.
FEEDS Media merges Evolve properties Gorilla Nation, Urban Geek and the Millennial websites of TotallyHer into a new portfolio which provides unique, enthusiast content and experiences aimed directly at Australian millennials.
The Mum Collective combines the key parenting and kids sites of TotallyHer into a portfolio which uniquely caters to Australian women and their families through award-winning publication Mumtastic and representing popular websites such as Show & Tell Online and The Bub Hub.
Alongside their owned and operated websites, FEEDS Media and The Mum Collective are also partnering with other publishers which align with core enthusiast categories to extend the reach of content and programmatic offerings.
Evolve CEO Aaron Broder said: “We are thrilled to announce the launch of FEEDS Media and The Mum Collective.
“We believe that with our new business unit structure, we are optimally positioned for brand marketers to tap into our innovative content-led offerings across our premium publishing sites that cater to Australian Millennials and mums.
FEEDS Media managing director Joel King said: “We identified a hole in the market for enthusiast publishers in the Millennial space that goes deeper than the existing pop culture sites.
“With FEEDS Media, we can offer specific solutions for brands across all our niche Millennial publications in the realms of beauty and fashion, music, entertainment and lifestyle.”
Sally Wood, managing director at The Mum Collective, said the new offering was born to establish more meaningful connections between brands and Aussie mums.
“We have a beautiful collection of websites, combined with professional editorial teams who work closely with our large network of mum influencers to create shareable, useful content that really matters to mums,” she said.