Digital search and performance agency, Croud Australia, has been appointed by Event Hospitality and Entertainment to handle search marketing across the group.
Croud’s managing director, Dan Richardson said of the appointment: “Event Hospitality and Entertainment is a fantastic Australian business with iconic entertainment and hotel brands and a history that dates back over 100 years. We’re excited to add our expertise and experience to drive online revenue through search.”
Event’s director digital media Robin Maes, added: “I am thrilled to find a local Sydney based agency with a total focus on performance who also have a creative team who get how content (ads, copy, images, video, live feeds,….and the list goes on) needs to stand out from the crowd. I am really looking forward to many great campaigns in the coming year from our integrated team approach.”
Richardson added that 2016 was a record year for the global agency’s Australian business and that the momentum has continued into the first quarter of 2017. “Our ability to provide smarts, scale, speed and total transparency is really resonating as clients seek a solution that is more suitable for today’s business demands.”