Dentsu Aegis Network has appointed Euan Jarvie, the president of global clients, as Its UK & Ireland CEO.
The new appointment follows a string of client losses and management upheavals across the Dentsu Aegis Network.
Jarvie, a media agency veteran, brings both international and UK experience to the role after four years at Dentsu Aegis Network and 18 years at MediaCom.
Jarvie will report to Nick Waters, the recently appointed executive chairman of UK and Ireland.
Both Jarvie and Waters acknowledge Dentsu Aegis Network needs to increase its performance in the region, which is its second-biggest market following the US.
The group, which owns agencies including Carat, Vizeum, Merkle and iProspect, and employs 4,500 people, has had no UK and Ireland chief executive since Tracy de Groose stepped down in 2017.
Dentsu Aegis Network filled the gap by appointing Stef Calcraft, a co-founder of Mother, as executive chairman.
Jarvie said he is “delighted” to take on a “UK-centric role”.
Jarvie founded MediaCom Scotland and Ireland, before going on to be chief commercial officer and chief client officer in the US and chief operating officer of EMEA at the WPP agency.
His extensive experience of the UK region will likely help the Dentsu Aegis Network, who has a large operation in the north of England and Scotland.
Dentsu Aegis Network has had a rough trot in the UK recently, winning the Co-operative Group but losing the UK government, GoCompare.com and AA accounts.
The group has done better globally, retaining Microsoft, winning Intel and expanding its brief for Procter & Gamble in the US.
Dentsu Aegis Network EMEA chief executive Giulio Malegori said Waters and Jarvie are “a game-changing leadership team”.