Essena O’Neill Sick Of Headlines After “Friends” Claim Her Quitting Social Media Was A Hoax

Essena O’Neill Sick Of Headlines After “Friends” Claim Her Quitting Social Media Was A Hoax
SHARE
THIS



The social media starlet Essena O’Neill who made international headlines for quitting social media has been called out by other influencers who claim her initiative is a hoax.

O’Neill has taken to her website Let’s Be Game Changers saying she was sick of the headlines and the backlash she received from the viral post was exactly why she quit.

“’19 YEAR OLD INSTA CELEB BLAMES SOCIAL MEDIA FOR HER PROBLEMS’ That story goes global,” wrote O’Neill. “Not ‘Teen raises questions about transparency online and deceptive product placements’. Or ‘teen raises questions about animal agriculture’ ‘teen talks about reality behind constant edited life’ ‘teen talks about culture appropriation’.

“Looks like media want attention and a ‘hot story’, not real change. AM I THE ONLY ONE OVER THIS??? WHY NOT TALK ABOUT THINGS THAT REALLY MATTER???”

Two social media influencers, NinaAndRanda, claiming to be friends with O’Neill, posted a 15 minute clip about how it was all a hoax for O’Neill.

Since the viral post, O’Neill has deleted her entire Instagram and YouTube account, meaning her original video on YouTube is no longer available.

Read more about what O’Neill said in her video here.

An now another social media influencer, fitness fan Kayla Itsines has taken to Instagram in response to the backlash, urging people to just be themselves and love themselves for it.

I would like to touch on this recent ‘Social Media is not real life’ article. Three weeks ago, I made a post explaining “a side of social media that you don’t see”. What it REALLY takes. I explained that it’s not as simple as posting a few photos of beautiful food, new clothes, luxury items (whatever celebrities post) and BAM, life is amazing. On my account, I’ll tell you now, you don’t see a lot of things. Not because I don’t want to show you, because I cannot physically take a photo of them. Things like… the 5 am wake ups, the late nights, the constant bullying, the lack of support and understanding of friends, the stress…. and so much more When I began my Instagram I had 3 things I would never do – and I still haven’t done. 1️⃣ I would NEVER promote something I didn’t believe in (detox, fads, quick fixes), and I still refuse 2️⃣ I would NEVER sexualise myself or pose provocatively to sell anything.3️⃣ I would never only post information that suits my lifestyle. (For example, I don’t really enjoy eating mushrooms, but I would never tell YOU not to eat them if they’re good for you). I don’t recommend you eat one certain way, I recommend you eat HEALTHY, and in which way you choose to do that, is completely up to you, so I like to provide information that suits all lifestyle preferences. If you are healthy and fit, I’m happy!! What I’m trying to say is that I want you ladies to be YOU. I want you to be the REAL YOU. My life, my food, my family …isn’t YOUR life, everyone is different. I post these transformations to show you there are SOOOO many girls out there on so many different journeys. All with one goal, to be happy, healthy and fit! Don’t strive to live like, or be like, one person on social media. Create your own self. Be honest. Stick to your morals .. and always try and be the BEST person you can be. www.kaylaitsines.com/guides

A photo posted by Kayla Itsines (@kayla_itsines) on

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.