This week, Australia’s #1 media travel brand, Escape, launches a redesigned print edition and a brand new website bursting with ideas, inspiration and advice to satisfy the wanderlust in every Australian.
Escape connects with 4.7 million of us around the country, according to emma data, with the new format available with Sunday metro papers from May 29 with escape.com.au launching the same day.
In addition to reviews on popular destinations and beautiful picture galleries, escape.com.au will include need-to-know information about a destination such as when is the best time to go, how to get there and what you should do when you get there.
Escape editor Jana Frawley said, “Last year over nine million Australians travelled overseas which shows what a travel loving nation we are.
“Holidays are the highlight of our year, sometimes our life. They take us to magical places or allow us to reconnect with family and friends. Escape will provide information not just about where to go, but how, what, where and when to go. It will assist Australians plan a truly unforgettable travel experience.”
The refreshed print edition of Escape features a new, modern look and feel and for the first time introduces audience generated content in the form of travel advice and images from the Escape social platforms.
News Corp Australia managing director – metro and regional publishing Damian Eales said, “Escape is the most popular lift-out in the Sydney metropolitan newspapers. Every Sunday, almost 4 million Australians pick up one of our Sunday newspapers, and most of them read Escape.
“Australian holidaymakers are seeking more detailed information about the destinations they choose to travel to. The additional content readers will have access to in Escape ensures our audience has all the information they need to make informed and inspired holiday choices.
“For our advertising partners, there is no other travel property that inspires more Australians to travel. Our commitment to continuous improvement will deliver both a new Escape lift-out and a new website giving advertisers a highly engaged audience, across both print and digital platforms, 24/7”.”