Entropico Announce New Roster Of Directors

Entropico Announce New Roster Of Directors
SHARE
THIS



After three years in the branded content and music video space, Entropico have formalised their operation, signing a new roster of directors to accompany their lean and agile production practice.

“2016 is the crystallisation of a lot of experimenting and networking,” says Entropico EP Sam Egan.

“We’ve assembled the most talented and professional young directors that we’ve encountered and built a nimble, effective production structure around them. The model is perfect for the content era where clients crave premium execution for lower budgets.”

Entropico have always made work that is beautiful and strange, and their new roster continues this focus on the sublime and the silly.

“Katzki, Chester Buchanan and Paxi have made some of our favourite music videos in the past years,” said Entropico EP Erin Moy.

“Last year, Sam and I stalked them online and began to casually work with them. They each approach their work with a delicate balance of focus and frivolity, and are a perfect fit for Entropico.”

The three new directors join Harry Hunter, Joel Burrows and Evo, who’ve been part of the Entropico family since the early days. 

As a production house, Entropico’s unique selling point is a combination of youth, insight and experience.

“Erin and I have always considered Entropico a middle ground between art-school-indie and the established industry,” says Egan.

“Our directors all have serious credentials, but they certainly aren’t seasoned industry veterans. They are more like experimental digital media artists who work in video. With the constant evolution of the distribution and consumption of video, it’s crucial to have directors that can adapt the composition accordingly and tell stories relevant to the online audience.”

“Entropico is a very limber group, and not bound to budget brackets or media platforms,” added Moy. “Our content thrives in front of the Facebook and GIF generation, and we’re adept at tight timeframes.”

Colourful. Accountable. Loud. Offbeat. Affordable. That’s Entropico. And they’re certainly stepping things up in 2016.

Latest News

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”
  • Campaigns

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”

How do you attract tourists when, let’s be honest, your home state’s just a bit boring? That was the dilemma facing US midwestern town Nebraska which, due to a lack of things to do, was facing a visitor shortage and had been voted the “least likely state” tourists planned on visiting. Hence, its new tourist catchphrase, “Honestly, […]

by B&T Magazine

B&T Magazine
APN Outdoor Boss James Warburton To Exit
  • Media

APN Outdoor Boss James Warburton To Exit

After less than a year in the role, APN Outdoor CEO James Warburton will leave the business following the completion of its acquisition by JCDecaux. The Federal Court of Australia was the latest regulator to give the JCDecaux-APN Outdoor deal the green light, announcing its approval to APN shareholders yesterday. Warburton joined APN Outdoor in […]

by B&T Magazine

B&T Magazine
Six Tips To Getting Your Opinion Heard In Meetings
  • Opinion

Six Tips To Getting Your Opinion Heard In Meetings

Michelle Sales (pictured below) is a leadership speaker, coach and trainer and author of The Power of Real Confidence. In this book extract below, Sales offers her tips to make sure your voice gets heard at any meeting… It was Eleanor Roosevelt who once said, ‘You gain strength, courage and confidence by every experience in which […]

Opinion

by B&T Magazine

B&T Magazine
How To Foster A Culture Of Creativity
  • Opinion

How To Foster A Culture Of Creativity

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister offers her top tips to get the creative juices flowing… Many of us wrongly assume that to be creative, means to […]

by B&T Magazine

B&T Magazine
Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

Amazon Launches Prime Music Down Under
  • Media

Amazon Launches Prime Music Down Under

Amazon Australia has announced the launch of Prime Music, bringing a catalogue of more than two million songs and hundreds of hand-curated playlists and stations, ad-free and on-demand with unlimited skips, to Prime members. With music listening powered by Alexa, Prime Members can also experience music streaming through the ease of using voice to find […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]