Ensemble has joined with professional social media platform LinkedIn to participate in LinkedIn’s Certified Custom Apps Partner program. The program, which has just nine members worldwide, allows Ensemble to create custom marketing solutions that drive audience engagement for brands.
Ensemble will be part of LinkedIn’s Certified Developer Program and will work within the program across Asia Pacific.
The LinkedIn Certified Custom Apps Partner program is designed to allow partners to help marketers connect with their target audience by integrating LinkedIn’s API (applications programming interface), data and authentication protocols into broader digital strategies including brand website properties, content publishing programs and custom web-based applications.
This means engaging with LinkedIn’s professional audience in insightful ways that resonate with them and their own professional networks. It will allow creation of targeted and relevant business-to-business and business-to-consumer campaigns that appeal to how LinkedIn members consume and share brand content.
The LinkedIn partner program is invitation only. The partnership between LinkedIn and Ensemble was formally announced after the two created a close working relationship involving LinkedIn’s Australian sales team and regional technical leads across projects for some leading global brands.
“The new partnership with LinkedIn means we can create a unique brand experience that will engage customers and prospects,” said Ensemble CEO Justin Ricketts. “It’s a big step forward in helping marketers connect with their target audiences by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs.”
In the initial stages, Ensemble will work within the LinkedIn program on projects for Australia, Hong Kong, India and Singapore.