Momentum Energy Launches New “Comes From A Different Place” Campaign

Momentum Energy Launches New “Comes From A Different Place” Campaign

Energy company Momentum Energy has launched a new brand campaign from RAPP together with DDB Group Melbourne saying it ‘comes from a different place’.

Rachel Molloy
Posted by Rachel Molloy

Most energy companies are the same – big, profit driven polluters who try and differentiate themselves with discounts and fancy offers. On the other hand, Momentum Energy is backed by Hydro Tasmania, Australia’s largest generator of renewable energy. As a Tasmanian company, they see the potential of nature all around them, and that defines their attitude to the environment, their customers, and their advertising.

“Energy companies, what made you choose yours?” is the opening line in the brand spot. The commercial goes on to list examples of platitudes and marketing puffery constantly wheeled out by other energy companies in an effort to lure consumers.

“We see a world full of people that need energy, and a planet that needs looking after” says Momentum marketing manager, Alex Kharucky. “Unlike other energy companies, we understand that the two are inextricably entwined and that’s why we come from a different place.”

The new brand campaign is the first work created by RAPP, together with DDB Group Melbourne, since winning the Momentum account in a competitive pitch back in May.

It launches with a 60-second brand spot with three supporting 15 seconds commercials. In the 15s, Momentum’s values and beliefs are dramatised in a series of humorous situations set in the Tasmanian wilderness.

The TV campaign was directed by Tom Noakes from Scoundrel Films and is supported by radio, digital, press and outdoor.



Chief Creative Officer – Darren Spiller

Executive Creative Director – Simon Bagnasco

Creative Director – Jim Ritchie

Art Director – Jordy Molloy

Copywriter – Toby Kennedy

Head of Onscreen – Simon Thomas

Senior Producer – Tuesday Picken

Group Business Director – Angela Bishop

Head of Technology – Matt Oxley

Digital head of art – Jonathon Yuen

Executive Producer – Kristy Russell

UX Lead – Jonny Martyr

Front End Developer – Michael Raffaele

Back End Developer – Matt Dane

Production Manager (Print) – Denis Bernar



Production Company – Scoundrel

Executive Producer – Adrian Shapiro

Producer – Belinda Dean

Director – Tom Noakes


DOP – Stefan Duscio



Stills Photographer – Adam Gibson



Editor – Adam Wills

Grade – Ben Eagleton

Post Production Supervisor- Jonathan Hairman

Post Production – Cutting Edge

Cutting Edge Producer – Lara Allen


Sound Design – Craig Conway


Final Sound Producer – Laura Hesse

Music – Karl Richter @ Level 2



Acquisition Marketing Manager – Alex Kharucky

Digital Marketing Manager – Luke White