Emotive Teams Up With Tubular Labs

Emotive Teams Up With Tubular Labs
SHARE
THIS



New independent content marketing business Emotive, has announced a strategic partnership with video intelligence service, Tubular Labs.

The Emotive model mixes deep audience research and development with innovative content strategy. This partnership with Tubular Labs is an integral part of its success.

Tubular Labs provides actionable insights based on the behavior of over 200 million individual viewers and tracks video performance on more than 30 platforms, including YouTube, Facebook, Instagram, Vimeo, and Vine. Tubular Labs is the only online video marketing platform with real-time, essential industry intelligence.

Through the Tubular platform, Emotive can provide data analytics and insights for brands through influencer identification, social listening, audience analysis, fan engagement analysis and brand competitor analysis.

Emotive’s strategic partnerships and audience director, Jamie Crick said: “We are very excited to be partnering with Tubular. Robust, relevant and actionable data is key to the success of the Emotive model, fuelling both our content strategy and pinpoint amplification. This partnership with Tubular is indicative of Emotive’s commitment to putting real audience insights behind strategies that deliver content to people who we know will love it, find value in it and act on it.”

Tubular’s co-founder, Allison Stern said: “Tubular’s mission is to empower video teams with the intelligence to create and distribute videos people love. Emotive’s mission is to deliver brands the most effective and loved content – and so we couldn’t be happier with the perfect alignment of this partnership. We’re excited to work together to help brands connect with audiences in Australia and globally.”

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]