Their actual circulations may be nosediving but Australian newspapers are enjoying moderate growth in readership if today’s EMMA readership figures are to be believed.
Many of the titles enjoyed moderate gains in readers and those who fell only dipped very slightly.
According to the EMMA figures, released by industry body NewsMediaWorks, The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 6.06 million readers. The Daily Telegraph followed, reaching 4.63 million readers and the Herald Sun on 4.24 million.
According to NewsMediaWorks news media readership reaches reaching 93 per cent of the adult population and consumption of news media on desktops/laptops, mobiles and tablets reached 13.2 million people, or 73 per cent of the population.
The full results across all platforms were:
Commenting on the results, NewsMediaWorks’ CEO Mark Hollands said: “Digital news media is an ideal and important platform for reaching metro commuters on their way to and from work each day at a time when they are looking to be entertained and informed. News media is powerful when it comes to connecting advertisers with this audience and influencing their decision making,” Hollands said.
“The stability of news media readership further demonstrates that our audience is loyal and engaged with quality, influential and trusted journalism.”
Commenting on The Sydney Morning Herald’s success, Fairfax’s publishing media managing director, Allen Williams, said: “This is the fourth consecutive month that Fairfax Media has achieved a crossplatform audience reach of more than 13 million or 73 per cent of Australians. This underlines the trust and value our audiences place in our mastheads.
“Interest was particularly high in politics, both at home and globally, with the Australian election campaign coverage sitting alongside Britain’s dramatic vote to leave the EU and the ongoing drama of the US election campaign.
“Our local election coverage was also enhanced by a number of innovative interactive elements designed to stimulate informed debate on policies.
“The Sydney Morning Herald is Australia’s number one news destination, reaching 6.1 million people across print and digital in June, which was 1.4 million or 31 per cent ahead of its nearest competitor.”