EMMA Data Says 76% Of Aussies Read Newspapers In May

EMMA Data Says 76% Of Aussies Read Newspapers In May
SHARE
THIS



The emma (Enhanced Media Metrics Australia) data is back, and if the latest stats are anything to go by, news media was read by 16.7 million of the adult population in print and on digital devices in May, with newspaper readership remaining steady at 76 per cent of the population.

On digital devices (smartphone, tablet, laptop or PC), 13.1 million people are reading news media – equal to 72 per cent of consumers.

For the old-fashioned folk reading a classic metro newspaper in the last month, this figure sits at over 11.3 million people, or 63 per cent, of consumers aged 14 years and over.

The total audience for news media represents 92 per cent of Australians.

The latest data shows that newspapers continue to influence purchasing behaviour, with one in four consumers aged 14 years and over turning to newspapers to make holiday plans, while 23 per cent of the adult population seek out newspapers when they are buying a vehicle or real estate.

Additionally, 2.4 million consumers cite newspapers as the go-to media for financial services information.

NewsMediaWorks CEO Mark Hollands said news media continued to offer a high-reach and highly engaged channel for advertisers.

“The consistent readership figures show consumer loyalty for our news products across all platforms. Our journalism creates a level of engagement for advertisers that other channels cannot match.

“Readers are consistently earning above the average wage and are a compelling audience to reach.”

emma cross platform readership (000s, last four weeks) May-16
Sydney Morning Herald / smh.com.au 6192
Herald Sun / heraldsun.com.au 4480
Daily Telegraph / thetelegraph.com.au 4425
The Age / theage.com.au 3606
The Australian / theaustralian.com.au 3435
Courier-Mail / couriermail.com.au 2979
Financial Review / afr.com.au 1782
Adelaide Advertiser / AdelaideNow.com.au 1694
West Australian / thewest.com.au 1633
Sunday Times / perthnow.com.au 1503
Canberra Times / canberratimes.com.au 910
Gold Coast Bulletin / goldcoast.com.au 564
Sunshine Coast Daily / sunshinecoastdaily.com.au 527
Mercury (Tas) / themercury.com.au 407
Newcastle Herald / theherald.com.au 325

 

According to the emma data for the 12 months to May 2016, The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 6.19 million readers. The Herald Sun followed on 4.48 million, then the The Daily Telegraph with 4.43 million readers. 

Commenting on the results, Fairfax Media’s Australian publishing media managing director, Allen Williams, said, “The Sydney Morning Herald, The Age, The Australian Financial Review and The Canberra Times all achieved their biggest cross-platform audiences for 2016.

“The cross-platform growth underlines the value and trust more than 13 million people place in Fairfax Media’s expansive platform of news, information and entertainment each month.

“The Sydney Morning Herald reinforced its position as Australia’s number one news destination, reaching 6.2 million people across print and digital platforms, 225,000 more people than April and 1.7 million more (+38%) than its nearest competitor.”

 

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]