Emma Data Reveals First Results For 2017, Following Mass Exodus From AMAA

Emma Data Reveals First Results For 2017, Following Mass Exodus From AMAA

The first emma data of 2017 has landed, and it follows the controversial mass exodus of Bauer Media, NewsLifeMedia and finally Pacific Magazines from the authoritative AMAA circulation figures.

The emma data looked at the average issue readership for print products for the period from December 2015 to November 2016, as well as the total monthly audience across print and digital for select titles in the same period.

In the cross-platform sector, Taste.com.au was unsurprisingly the leader, with 3.539 million readers per month, followed by Woman’s Day at 2.987 million, and New Idea with 2.855 million. And while digital was the clear winner for Taste when comparing platforms. both Woman’s Day and New Idea held their own in the print sector, amassing the bulk of the audience there.

The biggest heavyweights in terms of average issue readership included the supermarket duo Coles and Woolworths magazines, which scooped 3.55 million and 3.95 million readers, respectively.

Interestingly, the recently closed Dolly magazine, which, per AMAA, closed with a circulation of 30,010 year-on-year, amassed an average of 158,000 print readers per issue in the period of December 2015 – November 2016, when it was shut down by Bauer Media.

We also mapped out the rest of the magazine categories:

Women’s Magazines

  • Australian Women’s Weekly – 1.891 million (Bauer Media)
  • Cosmopolitan – 367,000 (Bauer Media)
  • Dolly (closed) – 158,000 (Bauer Media)
  • Elle – 131,000 (Bauer Media)
  • Girlfriend – 144,000 (Pacific)
  • Harper’s Bazaar – 194,000 (Bauer Media)
  • InStyle – 150,000 (Pacific)
  • Marie Claire – 365,000 (Pacific)
  • Vogue Australia – 405,000 (NewsLifeMedia)
  • Woman’s Day – 1.649 million (Bauer Media)
  • Women’s Health – 330, 000 (Pacific)

 

Home & Food Magazines

  • Australian Gourmet Traveller – 356,000 (Bauer Media)
  • Belle – 130,000 (Bauer Media)
  • Better Homes and Gardens – 2.161 million (Pacific)
  • Delicious – 569,000 (NewsLifeMedia)
  • Donna Hay – 599,000 (NewsLifeMedia)
  • Home Beautiful – 493,000 (Pacific)
  • Homes+ – 89,000 (Bauer Media)
  • House & Garden – 780,000 (Bauer Media)
  • Real Living – 179,000 (Bauer Media)
  • Recipes+ – 468,000 (Bauer Media)
  • Vogue Living – 231,000 (NewsLifeMedia)

Celebrity/Weekly Magazines

  • New Idea – 1.520 million (Pacific)
  • NW – 261,000 (Bauer Media)
  • OK! – 346,000 (Bauer Media)
  • Who – 579,000 (Pacific)

Men’s Magazines

  • GQ – 135,000 (NewsLifeMedia)
  • Men’s Fitness – 292,000 (Weider Publications)
  • Men’s Health – 510,000 (Pacific)

 




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]