ELLE Partners with Citroen for Style Awards

ELLE Partners with Citroen for Style Awards
SHARE
THIS



Bauer Media has announced Citroën as a principle sponsor of the ELLE Australia Style Awards, a celebration of local fashion and global style.

Taking place in Sydney on October 24, Citroën will join category sponsors Petaluma Australia, Top Shop and Swarovski, as ELLE awards and celebrates the best of international and Australian fashion designers, accessories innovators, models and celebrities who inspire and empower ELLE followers with their work.

On the awards, Justine Cullen, Editor-in-Chief, ELLE Australia said, “I’m excited to bring this innovative brand initiative to Australia and continue the multi-channel growth of ELLE. The awards are a big part of the ELLE brand calendar in 15 markets across the globe and create a great platform to showcase some incredible local and international talent and style influencers.

“ELLE has had a really strong first year in Australia, maintaining circulation, increasing our readership across four consecutive surveys to reach 207,000 readers per issue, while continuing to grow our digital and social media platforms with over 400,000+ fans and followers, I couldn’t think of a better way to celebrate our first birthday.”

Central to Citroën’s sponsorship will be the latest DS Line vehicle range which will come to life using a multi-channel marketing campaign across Bauer Media brands and assets, including online activity across ELLE.com.au, curated in-magazine editorial coverage and bespoke event activations at the awards.

On the partnership, Marketing Director for Citroën, Dimitri Andreatidis said, “We’re extremely excited about this new partnership. There’s a natural fit between ELLE and Citroën– especially with our DS Line. We both embody French style, design and innovation in everything we do.”

Latest News

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report
  • Media

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report

Seven West Media CEO Kerry Stokes has hit back at a report from the ABC which accused the media mogul of interfering with last month’s Lib spill. The ABC report from journalist Andrew Probyn aired during the 7 pm news on Tuesday night and claimed News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull […]

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine