Bauer Media has announced Citroën as a principle sponsor of the ELLE Australia Style Awards, a celebration of local fashion and global style.
Taking place in Sydney on October 24, Citroën will join category sponsors Petaluma Australia, Top Shop and Swarovski, as ELLE awards and celebrates the best of international and Australian fashion designers, accessories innovators, models and celebrities who inspire and empower ELLE followers with their work.
On the awards, Justine Cullen, Editor-in-Chief, ELLE Australia said, “I’m excited to bring this innovative brand initiative to Australia and continue the multi-channel growth of ELLE. The awards are a big part of the ELLE brand calendar in 15 markets across the globe and create a great platform to showcase some incredible local and international talent and style influencers.
“ELLE has had a really strong first year in Australia, maintaining circulation, increasing our readership across four consecutive surveys to reach 207,000 readers per issue, while continuing to grow our digital and social media platforms with over 400,000+ fans and followers, I couldn’t think of a better way to celebrate our first birthday.”
Central to Citroën’s sponsorship will be the latest DS Line vehicle range which will come to life using a multi-channel marketing campaign across Bauer Media brands and assets, including online activity across ELLE.com.au, curated in-magazine editorial coverage and bespoke event activations at the awards.
On the partnership, Marketing Director for Citroën, Dimitri Andreatidis said, “We’re extremely excited about this new partnership. There’s a natural fit between ELLE and Citroën– especially with our DS Line. We both embody French style, design and innovation in everything we do.”