ELLE Australia Launches ‘Print On Demand’ Collectable Cover Series

ELLE Australia Launches ‘Print On Demand’ Collectable Cover Series
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Bauer’s ELLE Australia will this week launch the first ever ‘print-on-demand’ cover for the May 2018 issue, with five collector’s edition covers available for pre-order.

For the first time in Australia, a series of covers have been produced showcasing five young female stars of 2018. The #ELLERiseUp edition reflects Bauer Media’s Female Futures company purpose by celebrating talented women who are standouts in their fields of TV, music, film, sport and fashion.

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For this issue, ELLE hands the control to its readers to choose their own experience by pre-ordering their favourite #ELLERiseUp issue cover online. It will be delivered ahead of the April on sale date.

Singer/songwriter Amy Shark, AFLW player Darcy Vescio, model Victoria Lee and actresses Katherine Langford and Danielle Macdonald represent the diverse collection of young women leading the charge towards a Female Future, each with fascinating and timely stories to tell.

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Fresh from appearing on The Tonight Show Starring Jimmy Fallon and performing at SXSW, ARIA award-winning singer/songwriter Amy Shark is currently touring her hugely popular songs to sell-out crowds throughout Europe and the US, championing individuality and integrity in the music industry.

A marquee player in the inaugural AFL Women’s League, Carlton footballer and 2017 leading goal kicker Darcy Vescio has used her soaring profile to campaign for important issues like same-sex marriage. She is also a multicultural ambassador for the sport.

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Model Victoria Lee, walked in to her first ever Victoria’s Secret fashion show in 2017 and is vocal in her support of the #MyJobShouldNotIncludeAbuse campaign.

Outspoken around the Time’s Up movement, and choosing to work on projects that deal with issues such as suicide and teen sexuality, Katherine Langford is the Golden Globe-nominated star of 13 Reasons Why and Love, Simon.

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Finally, critically acclaimed star of indie film Patti Cake$ Danielle Macdonald is a staunch advocate of diversity in film, a message brought home in her upcoming project Dumplin’, co-starring Jennifer Aniston, about a plus-size teen’s campaign to win a beauty pageant.

“At such an important moment in time for women, ELLE is championing a new generation of smart, brave and bold trailblazers who are each making a significant mark on their respective industries,” says ELLE Australia editor-in-chief Justine Cullen.

“These women are thoughtful, intelligent, unique and care deeply about the impact they can have. Together I think they represent beautifully the change we’re seeing in the world today.”

The #ELLERiseUp issue is another step towards Bauer Media’s corporate promise to write “10 Million Words” across its portfolio of premium cross-platform brands by 2019, supporting the drive for a better and more equal future for women.

Since launch, ELLE has consistently developed unique ways to excite and connect with new audiences with market-leading publishing innovations. In June last year, in another world fashion first, ELLE shot the cover and editorial on the iPhone 7 Plus.

In the previous November issue, ELLE partnered with Twitter for the #ELLETwitterTakeover, which saw the ELLE team move into Twitter’s Sydney office for a week and give readers the opportunity to decide on the magazine’s content.

For the July 2016 issue, the look of supermodel Gemma Ward could be changed thanks to a special mix-and-match flip cover. And in partnership with Olympus, the ELLE Studio was launched to deliver social-media content to readers faster than ever before.

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