Electric Vehicle Charging Network Offers New Advertising Opportunity

Electric Vehicle Charging Network Offers New Advertising Opportunity

Brisbane-based Tritium, developer of the Veefil Electric Vehicle (EV) Fast Charger, is calling on Australian businesses to support a major initiative which will offer a new, high-profile advertising opportunity.

Lesley Daley
Posted by Lesley Daley

The proposal is for a 430km network, located within the south east Queensland region, which will create an electric super highway, showcasing intra-city and intercity travel for EVs in the region. It will also offer a unique branding opportunity for forward-thinking businesses.

Call to Support the Initiative

Tritium is inviting businesses and organisations to get behind the ground-breaking initiative.

Tritium’s Commercial Director, Paul Sernia, said: “We are currently talking to a number of significant organisations about how they can become involved in the project, but we are still keen to hear from other businesses interested in supporting the initiative. Our estimate is the cost of implementing the Fast Cities Network will be around $450,000.

“Australia, ahead of the world in so many areas, is lagging behind as a nation in the uptake of electric vehicles, which have better performance on the road and have been shown to make an enormous contribution to creating cleaner, healthier cities. We are launching this initiative as a global demonstration of how to operate and run a fast-charging EV network beyond just one population centre. EVs are coming and it’s something councils around the world need to deal with. We want them to be looking to Queensland to see how a great intercity charging network can be operated. Our aim is to challenge the way e-mobility is implemented.”

Veefil Branding Opportunities

The Veefil, which earlier this year received a prestigious 2014 Good Design Australia Award, has been designed specifically to offer a high-profile branding opportunity for businesses and organisations. The brightly-coloured units have a prominent area incorporated into the design which can be utilised for corporate messages and logos.

“The Veefil is the first design-led fast charger and the only one to incorporate a prominent panel to display static, video or electronic messages,” said Sernia. “These highly-visible units offer a unique marketing opportunity in a project that is encouraging debate on the benefits to Australia of catching up with the rest of the world and moving to electric-powered transportation.

The Fast Cities Network will connect Brisbane to Noosa, Toowoomba and Byron Bay, making charging quick, easy and convenient for drivers of pure electric and hybrid vehicles. Eight Veefil fast charge points will be strategically located in high-visibility locations along major transport corridors, meeting around 95 per cent of the travel needs of people living in South East Queensland. The network is likely to be supplemented by four to five fast chargers that will be installed and hosted around Brisbane by other businesses, independent of the sponsorship arrangement, but which may become open to public use.

The eight sponsored fast chargers will link popular destinations in the region (Noosa, Sunshine Coast, Caboolture/Burpengary, Ipswich, Toowoomba, Cararra/Southport, Coolangata/Tweed, Byron).

“In countries where there is significant growth in EVs, the availability of a fast-charging infrastructure has been critical, giving drivers the confidence and convenience to embrace better transport options,” said Sernia. Veefil fast chargers, will be able to add 50km of driving distance in just 10 minutes, enabling EV drivers to easily travel through the region and deliver ‘range confidence’. The network will make EV ownership an extremely attractive choice in the region.”