Effies Score Record Entries

Superhero kid
SHARE
THIS



Entries to the Australian Effie Awards reached an all time high this year, marking a 19 per cent increase on submissions in 2015.

Celebrating creative and strategic ideas that deliver real business results, the Effies set an industry benchmark for excellence in effective communications.

Effies chair Anthony Freedman said: “At a time when the industry is placing increasing focus on measurement and accountability, the Effies have never been more important. The rise in entries is a positive sign that there is confidence among both agencies and their clients in the value that commercial creativity is delivering to today’s businesses.”

This year’s awards attracted entries from 60 agencies on behalf of 93 clients. Submissions were made across 24 categories – four of which were added this year to reflect developments in the industry landscape and the work being produced. They include: On-Line Brands, Use of Data, Environmental Sustainability, and Insight & Strategic Thinking.

Tony Hale, CEO of The Communications Council commented: “It is important that the Effies evolve each year in line with the fast-changing landscape. Our new categories were evidently important additions in light of this year’s response – Insight & Strategic Thinking in particular attracted a high level of entries and will be hotly contested! It was also great to see a good mix of agencies, with all states well-represented”.

Entries will undergo the first round of judging online from Monday 20th June to Thursday 23rd June, with finalists announced on Wednesday 6 July. A second round will take place on Wednesday 3 August  to determine the winners, with results announced at a presentation in Sydney on Thursday 8th September.

The Effie Awards now run in 43 countries. The Australian Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include B&T, Healthcare Communications, News Corp Australia, The Digital Edge, Trapdoor Productions and UNLtd.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]