New Client Wins For Content Agency Edge’s Melbourne Office

New Client Wins For Content Agency Edge’s Melbourne Office
SHARE
THIS



Over the last four months, Edge Melbourne has achieved rapid growth following the appointment of new managing director Dan King in April.

King has brought on board several new Victorian clients including Save the Children, Australian Drug Foundation and Pearson Australia.

The agency recently refined its offering to focus on delivering strategically-driven, creative content that is highly personalised and contextualised at a scale required to achieve significant reach for their large clients. Edge has set themselves the strategic goal of solving this industry challenge and sharing and delivering that vision for their clients.

King’s experience and expertise in marketing, digital and data have added to Edge’s established content marketing credentials in order to help clients deliver this integrated and results-driven approach.

These new business wins add to Edge Melbourne’s existing client base, which includes clients such as Australia Post, Australian Unity, Securepay, ANZIFF, and Australian Super.

“We know that one of the biggest challenges that clients are facing now is delivering a content-rich personalised customer experience. All the clients that we are working with and talking to are at different stages of that journey. Our experiences in navigating this with our publishing heritage and knowledge of digital strategy and data is proving invaluable to the market here in Melbourne.” Says King.

In line with client growth, the Edge Melbourne team is expanding to include new recruits in client service as well as scaling its creative and strategy teams. “The team has done an outstanding job servicing these new clients but as ever we are in the market for the best and brightest content marketing and strategy-led publishing talent for the agency”, confirmed King.

Please login with linkedin to comment

Edge Melbourne

Latest News

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Shining The Light On Classic Out Of Home For Impact And Engagement
  • Advertising
  • Media

Shining The Light On Classic Out Of Home For Impact And Engagement

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]

Media i Awards 2018 Winners Announced
  • Media

Media i Awards 2018 Winners Announced

The Media i Awards, recognising media sales excellence, were announced last night at a sold-out awards ceremony in Sydney. Voted by peers, the Media i Awards acknowledge the important role media sales representatives play in the continual pursuit of media advertising excellence. Introduced in 2011, the Media i Awards are the only awards dedicated to […]