Over the last four months, Edge Melbourne has achieved rapid growth following the appointment of new managing director Dan King in April.
King has brought on board several new Victorian clients including Save the Children, Australian Drug Foundation and Pearson Australia.
The agency recently refined its offering to focus on delivering strategically-driven, creative content that is highly personalised and contextualised at a scale required to achieve significant reach for their large clients. Edge has set themselves the strategic goal of solving this industry challenge and sharing and delivering that vision for their clients.
King’s experience and expertise in marketing, digital and data have added to Edge’s established content marketing credentials in order to help clients deliver this integrated and results-driven approach.
These new business wins add to Edge Melbourne’s existing client base, which includes clients such as Australia Post, Australian Unity, Securepay, ANZIFF, and Australian Super.
“We know that one of the biggest challenges that clients are facing now is delivering a content-rich personalised customer experience. All the clients that we are working with and talking to are at different stages of that journey. Our experiences in navigating this with our publishing heritage and knowledge of digital strategy and data is proving invaluable to the market here in Melbourne.” Says King.
In line with client growth, the Edge Melbourne team is expanding to include new recruits in client service as well as scaling its creative and strategy teams. “The team has done an outstanding job servicing these new clients but as ever we are in the market for the best and brightest content marketing and strategy-led publishing talent for the agency”, confirmed King.