Edge Agency Joins The Global Content Marketing Network

Edge Agency Joins The Global Content Marketing Network
SHARE
THIS



Digital and content agency Edge will represent Australasia in the first-ever global supergroup of content marketing specialists. Edge joins The Global Content Marketing Network (GCMN), which currently includes three of the world’s biggest experts in the field – Seven, C3 and US giant Meredith Xcelerated Marketing (MXM).

Edge joins the first international partnership of its kind. The GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers world leading content-centric marketing across Strategy, Creative and Technology.

Fergus Stoddart – who will oversee Australasian Client Management for GCMN – says that the partnership addresses three major areas of strategic importance for brands:

  • Performance-Driven Creativity: The Global Content Marketing Network provides a world-class content strategy and real-time marketing analytics that help organisations deliver one to one content at scale.
  • Managing Content Complexity: The new alignment delivers personalised content production across all channels through coordinated implementation across regions to minimise client burden.
  • Real International Execution: For seamless management, Global Content Marketing Network clients will have one global contact to oversee central strategy and budget as well as ensure delivery with an appreciation of local culture and language.

Edge’s commercial director Stoddart commented: “We joined the Network because we wanted to be part of a new kind of global specialist network. Content-driven marketing is now leading the way brands communicate, so having scale and access to the group’s IP through this partnership gives us significant competitive advantage and the ability to lead and innovate in the market.”

Edge will have access to a new marketing and innovation lab in New York that will research consumer technology, ad technology and customer insights.

“There’s a growing demand to manage accounts globally including the Asia Pacific region. We have followed Edge’s success for a number of years, we already share clients like Volkswagen, and they are the best specialist content player in the Australasian region. We know we can work alongside them to develop performance-driven content and manage campaigns efficiently across the globe” said Sean King, who leads Global Accounts for the network. “Together, we will provide clients with a singular global strategy, easy program implementation and state-of-the-art solutions.”

The combined Global Content Marketing Network team of 1,200 works from 18 offices in 9 countries, with unparalleled B2B and B2C expertise and client experience across automotive, CPG/FMCG, financial services, retail, entertainment and tech in addition to other key client categories. In total, the agencies create campaigns in 27 languages for more than 200 clients.

“The Asia Pacific region is a growing focus for us. With the increasing demand for content, embarking on this alliance with Edge provides clients access to a truly global service,” said founder and managing director of C3, Lukas Kircher, who will oversee Creative and Innovation for the Global Content Marketing Network.

“Our agency compositions, client base and leadership styles are compatible, which means we can move forward together seamlessly on behalf of our clients.”

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.