Social media technology specialist EchoJunction has announced a new Australian partnership with Tracx, an award-winning global provider of enterprise social media management software. Tracx provides services to global organisations such as Canon, Kraft, BMW and the Marriott hotel group to name a few.
In a world of 2,000 marketing tools, many enterprises are searching for a single end to end solution for their business wide social media requirements. EchoJunction has chosen to partner with Tracx to provide such an offering to the Australian market.
Tracx senior vice president of global sales, Matthew Melnick commented: “We look forward to working with EchoJunction to expand our business in the Australian market. We were attracted to the business’s specialised focus on social media as well as its ability to deliver IT services related to social software integrations. Working with EchoJunction, we are confident we can match the success we have demonstrated with leading brands in Europe and USA in the Australian market.”
Adam Fraser, founder of EchoJunction said: “We searched the globe for the best possible tools. All software offered by EchoJunction needed to be enterprise capable, scalable, cloud based and innovative, with proven testimonials from leading brands. Tracx ticked every box. They are a technology company in their DNA and the product continues to develop and improve over time as the social media market evolves. Having a single product of this quality to manage end to end social business will be an attractive option for many clients.”
Together, Tracx and EchoJunction will deliver clients the capability to fully optimise their use of social media in the enterprise business space. EchoJunction will offer software licenses, IT integration services and business consulting such as training, configuration and reporting related to Tracx.