EchoJunction Partners With Social Business Cloud Tracx

EchoJunction Partners With Social Business Cloud Tracx
SHARE
THIS



Social media technology specialist EchoJunction has announced a new Australian partnership with Tracx, an award-winning global provider of enterprise social media management software. Tracx provides services to global organisations such as Canon, Kraft, BMW and the Marriott hotel group to name a few.

In a world of 2,000 marketing tools, many enterprises are searching for a single end to end solution for their business wide social media requirements. EchoJunction has chosen to partner with Tracx to provide such an offering to the Australian market.

Tracx senior vice president of global sales, Matthew Melnick commented: “We look forward to working with EchoJunction to expand our business in the Australian market. We were attracted to the business’s specialised focus on social media as well as its ability to deliver IT services related to social software integrations. Working with EchoJunction, we are confident we can match the success we have demonstrated with leading brands in Europe and USA in the Australian market.”

Adam Fraser, founder of EchoJunction said: “We searched the globe for the best possible tools. All software offered by EchoJunction needed to be enterprise capable, scalable, cloud based and innovative, with proven testimonials from leading brands. Tracx ticked every box. They are a technology company in their DNA and the product continues to develop and improve over time as the social media market evolves. Having a single product of this quality to manage end to end social business will be an attractive option for many clients.”

Together, Tracx and EchoJunction will deliver clients the capability to fully optimise their use of social media in the enterprise business space. EchoJunction will offer software licenses, IT integration services and business consulting such as training, configuration and reporting related to Tracx.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]