Independent agency Drifter have expanded their offering, bringing on Nick Wokes as Media Director, and Ahmed Meer as Creative Technologist.
Now in their new home at Five Ways in Paddington, the 10-strong team of strategists, creatives, designers, developers and producers are keener than ever to create impactful work for their clients, and have a bit of fun along the way.
The new hires come at a time when clients agency needs are shifting. As an agile team, Drifter position themselves as an agency of specialists, rather than a specialist agency, and have recognised media and innovation as integral to their offering moving forward. Current clients include Vittoria Food & Beverage, Victa, Kmart Tyre and Auto Service, DestinationNSW, Solotel, Relationships Australia NSW, Pinnacle Drinks, World Kitchen, Gumtree, Diageo and Unilever.
Wokes said: “I’m excited to be joining Drifter at a time when clients are looking for more cohesion in their media and creative agency relationships. The overload of content coupled with consumers ability to switch off has meant it’s more important than ever that message and medium align. The team at Drifter are producing some excellent work and are some of the best people I have worked with so I am excited about what we will be able to do for our clients and their customers”.
He returns from New York where he led the strategy for one of the biggest advertisers in the market, JP Morgan Chase. Before New York, Nick was Client Director at Match Media on IKEA, Ateco, Toshiba, RAMS amongst others.
Meer joins the team from Archibald / Williams where he drove their digital offering. Originally hailing from London where he worked at McCann and a number of boutique digital agencies he brings with him experience across clients like Nando’s, News Corp, Citibank, Nestlé, Microsoft Xbox, Carlsberg and Mastercard. Ahmed will help lead a culture of digital excellence and innovation within Drifter.
“The Drifter team have a wealth of knowledge in delivering truly engaging work across a multitude of channels, so it was a no-brainer to jump on board at this exciting time of growth. Creative is at the heart of each member of the Drifter team, where passion is plentiful and the drive to deliver extraordinary mind-boggling digital experiences for our clients is held at the utmost authority.”