Melbourne creative agency DPR&Co has been selected by private health insurance company Australian Unity as its National Disability Insurance Scheme (NDIS) partner after a competitive pitch.
“The NDIS is a once-in-a-generation opportunity to improve the lives of people with disability under the age of 65. It‘s an important extension of everything Australian Unity has stood for over more than 175 years,” said Australian Unity’s head of marketing for independent and assisted living Kellie Johnston.
“We wanted an agency partner that understood the importance of the NDIS and had the capability to take the Australian Unity brand into this new space.”
DPR&Co founder and managing director Domenic Brasacchio is thrilled with the win. “No other organisation is positioned to deliver on the spirit and ethos of the NDIS like Australian Unity,” he said. “Our challenge is simply to bring that to life.”
DPR&Co is set to launch a large-scale integrated campaign in the coming months.
Media for the campaign will be handled by Slingshot.