Dolly Doctor Goes Mobile

Dolly Doctor Goes Mobile
SHARE
THIS



Teen magazine, Dolly, is pleased to announce the launch of the Dolly Doctor mobile app in partnership with Schick; a must have app for teenage girls in search of confidential, professionally backed advice.

As one of Australia’s longest standing magazine advice columns, the new Dolly Doctor mobile app provides teenage girls with a one-stop-shop for reliable, trusted advice covering everything from sex, relationships, health, and friendships; all backed by Dolly’s accredited health experts.

Dolly Doctor is a key part of the Dolly brand, and has remained a go-to authority figure for teenage girls for more than 50 years. It is one of the most popular elements of the magazine and the new app will make it more accessible than ever before,” said Dolly Editor-in-Chief, Lucy E. Cousins.

“Today’s youth are one of the hardest audience segments to connect with, but Dolly remains a constant in the lives of thousands of teenage girls across Australia, with readers sending in hundreds of questions to Dolly Doctor every week. The app will allow us to respond to reader questions in a fast, easy to digest fashion, while making Dolly an even bigger part of these girls lives,” concluded Lucy.

Out now on the Apple App Store, the Dolly Doctor app covers a broad range of topics, including health and wellbeing, friends, relationships and sex, and offers a large catalogue of past and current reader questions.

Tony Kendall, Director of Sales said, “Mobile remains one of the fastest growing media platforms and a key part of any marketing strategy that is trying to connect a brand with the passions of today’s teenagers. The Dolly Doctor app provides advertisers with yet another channel to target this elusive demographic, backed by Bauer Media’s trusted and curated content.”

 

Latest News

ARN Launches ‘SONIC’ Business Division, Partners With Global Audio Branding Consultancy
  • Marketing
  • Media

ARN Launches ‘SONIC’ Business Division, Partners With Global Audio Branding Consultancy

Australian Radio Network (ARN) has announced the launch of a new business division and exclusive new partnership with a global audio branding consultancy.  The launch of SONIC is part of ARN’s vision to create the future of audio entertainment. It evolves the radio network’s existing audio creative expertise to leverage the connection between brands, audio […]

McCann Melbourne Appoints Aaron Lipson As Associate Creative Director
  • Advertising

McCann Melbourne Appoints Aaron Lipson As Associate Creative Director

Creative agency McCann has appointed Aaron Lipson to the role of associate creative director for its Melbourne office. Lipson joins McCann from Cummins & Partners Melbourne, where has worked as a senior art director for more than six years. Lipson is also a regular tutor and lecturer at AWARD School and ADMA Creative School. His […]

Keeping Up with the Centennials: Buy Social, Pay Offline
  • Advertising
  • Media
  • Technology

Keeping Up with the Centennials: Buy Social, Pay Offline

Dentsu Aegis Network, in collaboration with Econsultancy, today launched Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers. Here Comes the Centennial is a white paper investigating the online buying behaviour of centennials – consumers of the future – in the region. Launched on the sidelines of FUTR Asia 2018 Summit, the study finds […]