Aussie independent digital publisher D’Marge has announced the launch of a 160-page print magazine that celebrates consumerism.
Primarily targeted at males, Shut Up & Take My Money aims to educate readers on luxury and innovative brands, products and the people behind them, with a focus on quality and design.
The mag will be released bi-annually for a price of $14.95, and is also available online and via digital download.
OMEGA, Alfa Romeo, Breitling, Gucci, and M.J. Bale are just some of the brands that have partnered for the first edition.
Luc Wiesman, founder and editor-in-chief of D’Marge, said: “Our online article series Shut Up & Take My Money has been incredibly successful for the past two years. Extending this into a print publication was more interesting and marketable than just another men’s mag on the shelves.
“Our intention in going into print was to move D’Marge away from the influencer/blogger sphere and into the realm of multi-title publishers. This way, there’s more opportunity for advertising spend, audience growth and raising capital, should we go down that path.
“We believe that print isn’t dead – it’s just taking a nap. Shut Up & Take My Money is not really a traditional magazine, it’s what we call a ‘poor man’s coffee table book’ – timeless, looks good, is affordable, and both men and women can appreciate it.”
Wiesman noted it was a coincidence that KFC has been using the magazine title in its advertising campaigns.
“We’ve been owning the ‘Shut Up & Take My Money’ phrase since June 2015,” he said.