Digital Newspaper Growth Up 3% Thanks To Mobile And Tablets

Digital Newspaper Growth Up 3% Thanks To Mobile And Tablets

Australians are reading more news media content on digital platforms, with digital newspaper readership growing by three per cent year on year to 11.6 million each month.

The growth has been led by mobile and tablet readership, up 11 and 6 per cent respectively, today’s emma (Enhanced Media Metrics Australia) data for the 12 months to March 2015 has shown.

Print and digital newspaper readership remains stable at 16.3 million and newspaper media reaches 92 per cent of the population (79 per cent for print and 65 per cent for digital).

Printed newspaper readership has declined 3 per cent year on year as consumers continue their migration to digital platforms. Printed newspapers, however, continue to contribute the largest audience, with 14.1 million readers, or 79 per cent of the population.

8f1f7535-a028-4aaa-88aa-ccb5f8d96f8b_hollands_mark_2

The Newspaper Works CEO, Mark Hollands, commented: “The trend is now clear that consumers of newspaper media want access to news and information on the move and are using more devices to suit their needs. Digital readership growth on PCs and desktops is starting to slow, while mobiles and tablets continue their strong growth, up by 350,000 and 135,000 year on year respectively.”

The Sydney Morning Herald has the highest cross-platform readership with 5.3 million readers, followed by The Daily Telegraph on 4.3 million and the Herald Sun on 4.2 million.

Comparing cross-platform readership penetration by state or territory, the Northern Territory News has overtaken the Adelaide Advertiser for the highest reach percentage. Over a four week period, 82 per cent of people in the Northern Territory read a print or digital copy of the Northern Territory News, slightly more than the 81 per cent of South Australians who are cross-platform readers of The Advertiser.

The Herald Sun edges out The West Australian for third place, reaching 72 per cent of Victorians, compared with The West Australian’s 71 per cent.The Herald Sun Monday – Friday remains the most read printed newspaper (average issuereadership) with 1.35 million readers, followed by The Sunday Telegraph with 1.2 million readers and the Saturday Herald Sun with 1.11 million readers.




Please login with linkedin to comment

Radio Ratings

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]